Sponsored by Waggener Edstrom Worldwide – one of the largest PR firms in the world and arguably the heppest – the contest runs for 6 months January through June. Each month a photo caption will be judged for creativity and originality. Of course, this being Strumpette, sass, sex appeal, and succinctness are key.
The response to January’s photo was overwhelming. After two days debate our seven judges chose Ike's caption: "A surprise hit in Rio, Jaye Davidson is all smiles, despite losing the title of 'Queen of the Carnivale" to Gene Hackman. Again."
Apparently, Pigott’s experience gave him an edge. He’s a veteran newsman. Ike has more than 16 years experience in television news both in front of the camera and behind it. He's been named Alabama's Associated Press Best Reporter three times, and is an Emmy Award-winning writer.
When first notified that he had won, Ike responded: "WOW! I'm now a PR pro who got paid $500/minute."
When asked what he's going to do with the check, Ike said: "I think it's an even split with the wife. I get a Bluetooth headset; she gets a dishwasher."
How cool is that?!
Special thanks to all who participated. Good luck next month.
Edelman got something right this week. The firm announced the findings of a survey that were actually meaningful in an ironic kinda way. Apparently, the UK tops the "cynicism league."
By way of background, Edelman, one of the largest PR firms in the world, puts out an annual sales promotion piece – a global “survey” wink wink – with the hokey title, "The Edelman Trust Barometer." It’s a pseudo-scientific study basically that, sales aside, gives Richard Edelman, the firm's CEO, something to sound smart and talk about at Davos. First blush, one has to be impressed with all the numbers in it. In the world of PR, it's very powerful.
Anyway, this is the eighth annual Edelman Trust Barometer. This year they claim that their survey of "opinion leaders" (whatever that means) showed that “the UK’s trust in government, business and non-governmental organizations has dropped dramatically.”
Stuart Smith, CEO Edelman London, said: “This year we have seen significant declines in trust across all sectors: business, NGOs, media and government. When compared with other countries we seem to be a national of skeptics.”
Turns out, THAT’S GOOD!!
Turns out that Edelman’s real motive according to Smith is this: “If companies want to build trust in the UK, they must engage their audiences more effectively than ever before, using a range of traditional and new media.” Translation: buy Edelman’s PR spin to increase your trust factor. Turns out, that's complete crap!
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