Thou Shalt Recall the Golden Wisdom of Ricky Nelson
Years ago, I co-wrote a musical that was staged by a small theater company in Atlanta. I was living in New York City at the time and was not able to attend the opening night performance. Since I was not present for the premiere, I didn’t get to see the reviews for the show in the Atlanta newspapers.
However, my collaborator in the show (who lived in Atlanta) curiously avoided my repeated inquiries on the show’s reviews. Even when I finally arrived in Atlanta to see the production, I was not given the actual reviews – I was just told they weren’t positive.
When I finally tracked the reviews down, I could see why my collaborator was nervous about sharing them: they were terrible. Actually, they were beyond terrible. And as luck would have it, my contributions were singled out for critical roasting.
In retrospect, the best laugh I had in my life came in reading those dismal reviews of my first (and, to date, only) attempt at theatrical greatness. I didn’t care what the critics had to say, because I was happy with the production.
Ricky Nelson said it best in his tune “Garden Party”: You see, ya can't please everyone, so ya got to please yourself. I genuinely wish more people in the PR realm took that attitude when it comes to negative press coverage. After all, ya can’t please everyone, so why waste your time trying?
Let’s pause for a minute to differentiate between negative press attention and inaccurate or even libelous coverage. Media reports that are blatantly incorrect must be addressed with all due speed. The failure to respond to the distortion of the facts, either accidental or intentional, shows someone is asleep at the PR wheel – and the results of such inaction can be lethal. John Kerry learned this the hard way in the 2004 presidential campaign when the so-called Swift Boat Veterans for Truth maligned his Vietnam War military record.
And if there is a genuine PR emergency at hand, address it head-on without trying to spin or obfuscate the facts. There is a huge difference between negative press coverage and honest press coverage of a damaging crisis.
Shockwaves roared throughout the blogosphere today as Debbie Weil, author of the highly self-promoted “Corporate Blogging Book” seemed to do an about-face with regard to CEO participating in the “conversation.” In an interview at the London offices of Edelman PR, Weil emphatically stated that “not every CEO should blog.”
Speculation is that Weil is just now beginning promotion of her forthcoming book, “Corporate Blogging, What Was I Thinking; I am Sorry,” due out this Fall.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]