The sturm und drang, or rather the lack thereof, over the Mitchell Report on major baseball players' use of "performance enhancing substances" is a case study on how not to handle a PR crisis. Even if, as in this case, the crisis is largely imaginary, except in the outraged minds of pencil neck geek sportswriters. (There is no other kind sportswriter, so pardon my redundancy.)
The pencil neck geeks are in high dudgeon because that's their job, but mostly because they resent the hell out of pro athletes who get paid wheelbarrows full of money to play games geeks can't. The scribes of the toy department see themselves as educated journalists who really know their way around a semi-colon and might even have read Proust. Yet, they don't make diddly compared to these testosterone-laden freaks that barely finished high school.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]