CHICAGO – Strumpette, the widely-popular PR industry journal authored by web celeb Amanda Chapel, today announced that she's bested Edelman CEO Richard Edelman on the internationally acclaimed Power 150 Index. At the time of this release, Strumpette ranking put Amanda at 44th, while Richard's blog 6 A.M. trailed with a rank of 48th.
The Powers 150 is a ranking of the top marketing blogs globally. Automated with daily updates, the index uses a multimetric algorithm based on the sum of four unique sources: Google PageRank, Bloglines Subscribers, Technorati Ranking, and Todd And Points.
- Google PageRank is a link analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank.
- Bloglines displays the amount of feed subscribers. Subscriber ranges are assigned a weighted number (1 to 20).
- Technorati ranking analyzes the number of sites pointing to a particular blog. The more link sources referencing your blog, the higher the Technorati ranking. This is calculated similarly to the Bloglines Subscribers value.
- Todd And Points assigns values based on frequency, relevance, creativity and quality. The use of audio, video and graphics is also heavily weighted.
Strumpette managing editor, Amanda Chapel said: "Yoo-hoo, Richard. Yooooo hooooo! Like my bum?"
Edelman is the world’s largest independent public relations firm, with 2,700 employees in 48 offices worldwide. Edelman is rumored to be investing significant firm resources into subsidizing their whole blog-conversation-lose-control-Me2Revolution practice.
I know you're supposed to pretend not to notice. I know it's not polite. Bad PR actually. But we're close, right? I mean, if a friend won't tell ya, who will?
Well, yiiiish! A few days ago, friend of PR Blogland, Todd Defren, Principal of Shift Communications and creator of the Social Media Press Release, dropped a duty whose stink still ranks the joint. I mean... God Damn! Somebody alert the EPA! Whoa!
WARNING: Passionate rant directly ahead.
But before we begin, let me be clear: this is not about Todd. This isn't personal. It's about the asininity of the popular belief he's well articulated ironically.
On Thursday, Todd posted a blog article titled "The Duty of the Internet." In summary: "I was struck this morning by the juxtaposition of two very important stories having to do with the Internet’s role in the world. Specifically, its role in promoting transparency and freedom of information."
The first was a New York Times article on this week's Digg geek revolt and the widespread posting of the DVD anti-piracy code. The second was a Wired article on the Army considering clamping down on soldier blogs. Relating the two, Todd concluded, "Let freedom ring."
First off, Todd underscores the "futility of censorship." WRONG! It's not censorship to protect one's property. Excuse me, the futility is in the now apparent failure to lock one’s door to keep out the horde of marauding geek looters. The freedom we enjoy is not the freedom to trespass; it's the freedom to own property without government or mob interference.
THEN, to somehow relate that to the Army controlling the battle environment, WTF! To warn that "the Army could extend restriction on communications even to private email," is to not understand the military and/or war. There is no private anything when you're in the Army. You're not even a "you". YOU'RE A SOLDIER!
AND FINALLY, to wrap that f-ed-up juxtapose in Martin Luther King, excuse me?! Hurray for the looters; three cheers for the loose lips that sink ships; "Let Freedom Ring!" UNBELIEVABLE.
WTF Todd!!! In an effort to foster acceptance in Blogland, you put up your worse post ever. You first side with a concept completely antithetical to what you do for a living and who you represent; you then take a dog leg left and demonstrate a completely naïve understanding of what war is all about; and then you rob from a cultural icon to put a pretty PR bow on it. This is the very stuff that makes PR ridiculous and embarrassing.
END NOTE: We've since brought this to Todd's attention. He gracefully admitted that "Not every post is gonna be a winner." Translation: Excuse me.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Kathleen Durazo about A Measly $2.8 Million Goes Missing, Lawsuit Results Fri, Jul 31, 10:58:34 AM Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]