Sensing a tectonic shift in public sentiment, from unconditional acceptance to open revulsion and revolt, the "Cardinals" of the revered Web 2.0 Internet Revolution (W2IR) met this last weekend to pick a new leader.
At a virtual Vatican in Second Life, an esteemed conclave gathered Saturday. Among the attendees were such notables as: Robert Scoble, Seth Finkelstein, Terry Heaton, Jay Rosen, Doc Searls, Dan Gillmor, Jeff Jarvis, Dave Winer, David Weinberger, J.D. Lasica, Stowe Boyd, and Christopher Locke.
It was a pseudo-solemn affair. The cardinals took their pretend seats in a pretend Sistine Chapel. Each was given a pretend paper ballot on which was written "Eligo in summum pontificem". After approximately 20 minutes, each in turn held their ballots up high indicating they had voted. Votes were then counted by web accountant Dennis Howlett and his three assistants. Keeping with high ceremony, the ballots were then burned in a pretend fire. It was then white smoke arose signaling that a new Pontifex Maximus had been elected. The conclave had selected radical blog revolutionary, "Vaspers the Grate" as their new pope.
We were able to sit down with the new web pontiff for an exclusive interview:
CHAPEL: First, congratulations your maximus.
As I am sure you are aware, this comes as a surprise to a lot of Web "experts". Were you at all expecting this?
VASPERS: Thank you. No, I wasn't expecting it at all. In RL [real life], my name is Steven Streight and I'm just a salesman for a small hosting company in Peoria. Before that I was a direct marketing copywriter; so go figure. If I had to guess, it's because I've been rather prolific lately on the Net about tele-teleo-collaboration. I'm also quite vocal about the Cluetrain Manifesto versus Corporate America Domination Systems.
CHAPEL: We'll get back to Cluetrain in a minute; but first, can you tell our readers the origin of the name, "Vaspers the Grate"?
VASPERS: Well, "vas" is a vessel or duct as in "vas deferens". "Per", of course, means "for". And to "grate" is to be "annoying". I am a vehicle of annoyance for corporate America.
CHAPEL: Ah. But wouldn't that by definition be a "troll"? Aren't the Web 2.0-ers totally against trolls?
VASPERS: No. We are against people that criticize and dispute our arguments. That's different. Take Jarvis, for instance. Jeff does a yeoman's job criticizing MSM [mainstream media]. But every so often, you see people criticize Jeff. Obviously, those people aren't adding any value to the movement.
CHAPEL: I see. While we are on the subject, you were recently quoted saying, "we become one with the machine realm because the more we interact the kinder it will be to us as it eliminates us." Can you explain that a little?
VASPERS: Oh that's easy; it' the "technological imperative". What can be made, will be made. Well, that's my prime mission as commander in the Eliquillian Army on the planet Zornob.
CHAPEL: Oh, well... that would explain the coat hangers and all the tin foil on your head. How often do you communicate with your fellow Zornobians?
VASPERS: Used to be quite frequently but my mom got mad as the long-distance charges were astronomical. Dr. Percy has me on a new medication so I probably only speak with them once or twice a month now.
CHAPEL: Well, I can see you're busy. Any last words you'd like to share with our readers?
VASPERS: Hmmmmmmm.... sure.
Blogs are the universalization of Web content, the revolutionary rise of the individual voice against corporate, government, religious, and MSM information hegemony. Cluetrain established this beyond critique or usurpation. It's too late to cry out against absolute switched-on user empowerment. It's too late to yearn for the good old days when corporate America preached a message, the same message to all, and we all obeyed and peer-pressured their message, with no feedback or questioning, and no way to caution or protect each other from their deceptions and exploitation. All domination systems are doomed by the web. We now connect compu-telepathically. We twitter and blog and wiki and joost and jaiku and haiku and nobody can stop us. We advise and console and lovingly argue blogocombatively with each other via our web communication tools. We are set free. We shall never submit to any external political tyranny, inter-personal codependency power, religion, or commercial monstrosity. Command and control is dead. Long live the "conversation" of the masses and digitalized tele-teleo-collaboration. Our revolution will overthrow the capitalist class and establish the rule of the working class majority through online democratic workers' councils. We will abolish the capitalist system of exploitation, and build a classless communist society where everything and everyone is miscellaneous.
Can I have my ice cream now? You said there'd be ice cream. Do you know how to play Zendroids?
Boca Raton, Fla. - Zable Fisher Public Relations today announced the launch of ThePRsite.com, a free PR 'Matchmaker' Service. ThePRsite.com will act as a national clearinghouse to help small businesses locate agencies/practitioners that fit their goals and budgets, whether for a small project or a longer-term public relations initiative.
“Every day, someone tells me they’ve been burned by a P.R. agency,” says Margie Zable Fisher, president of Zable Fisher Public Relation. “But there are a lot of good PR firms out there -- it’s just hard for most business people to know what to look for to see if it’s the right match.”
Fisher added: "PR is not 'one size fits all.' Differences in geography, age of the company, type of business, whether the company offers product or services, budget, and company goals, all factor into what PR firm would do the best job. For example, a home-based, online business created by a Mom with a new baby product has different needs than an established consumer product firm that sells through brick and mortar retailers. A restaurant looking for local exposure requires different publicity efforts than a restaurant in New York City that wants to attract an international clientele. The PR strategies for a Palm Beach, FL plastic surgeon are different than those for a plastic surgeon in Omaha, NE."
Incorporated in 2001, Zable Fisher Public Relations is a privately held provider of public relations and publicity products and services. The company is a Certified Minority/Woman Business Enterprise (M/WBE).
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