Edelman, the world’s largest independent public relations firm, is seeking a Vice President to join its Me2Revolution practice, the PR industry's preeminent loss leader in the social media direct marketing space.
In addition to at least eight years public relations experience, the right candidate will have a keen understanding and have demonstrated advanced proficiency with all this new media stuff. Some track record of developing and executing successful social media strategies and programs is critical.
In addition to new media expertise, the right candidate must also have experience with all facets of marketing communications and brand management. If you've got a deep Rolodex filled with traditional media contacts and can drop a couple names, that'd be huge. Also, we're hoping you've got a least one item on your resume claiming responsibility for some PR/marketing program milestone with a big-name brand that we can boast about in front of potential clients.
Finally, besides excellent communication skills, the candidate should have a strong sense of self, as well as confidence in his or her abilities to provide counsel. S/he must have experience managing relationships with clients and serving as a strategic business partner on a senior level. Bottom line: s/he must be able to foster belief and be able to support it with substantive arguments on an ongoing basis if we're going to pull this off. At the very least here, we are looking for an entrepreneur who is able to keep a straight face in ambiguous situations.
Lead and direct an aggressive new business initiative;
Assist with organizational development, staff training and development and quality control of account teams with clients (if and when that might be needed);
Help us sustain the "Revolution" in spite of industry snickering;
Maintain a blog and variously promote the "conversation" concept in spite of the current public backlash against manipulation, blogola and fraud;
Twitter with practice president Rick Murray and use the word "cool" a lot;
And most importantly, stimulate and manage monthly billing without drawing any attention.
If you're geeky and like playing with gadgets and other cool toys and you think you can help us convince companies to hire us to play with gadgets and other cool toys, visit www.edelman.com and complete an online application for job #002918.
It has been brought to our attention that we may have been a little one sided in our reporting on the Nikon Blogger Outreach Program. Perhaps we overreacted to Joe Jaffe's stated "quid-pro-quo reciprocity" that he admits is inherent in MWW's campaign. In retrospect, our "whore" accusation may have been accurate but... a bit strong.
That said, we recognize there are always two sides to a story. In the interest of accuracy and fairness, we've reached out to uber blogger and self-described PR expert BL Ochman. As a blogola recipient, the outspoken Ms. Ochman certainly sheds light on the debate. BL contends that she is participating in a limited and sophisticated test; one that she's demonstratively completed.
What follows directly is: a brief description of BL's domain knowledge, i.e. why she is uniquely qualified to test the camera; her subsequent product review of the Nikon D80; and a few select photographs BL was able to capture with the camera.
Undeterred, BL says she later "went to the Maine Photographic Workshop" and also claims to have taken a few courses at the International Center for Photography. Note: although no specifics were provided, we do understand BL met some nice people there.
Lastly, one source has it that Ms. Ochman has been seen prowling the photography section of Barnes and Nobel a few times. And the book, Ansel Adams' "The Making of 40 Photographs," is proudly displayed on her coffee table in her living room.
So, unlike the majority of the other bloggers in the blogola program, BL has a considerable amount of depth in this area.
If there's one thing that surely quells the critics that want to characterize MWW's campaign as a simple bribe for positive coverage... it would be a substantive technical review. BL does just that.
Since receiving her 1-year "loaner" a few weeks ago, BL has provided a review that has even the experts in awe. She's written and published a product comparison pitting her cheapie 3-year-old, Canon PowerShot A85 pocket consumer camera up against the almost 4-times-as-expensive new professional SLR, the Nikon D80. Here in its entirety:
Note: To ensure the relative accuracy of the comparison, both cameras were on automatic for the test. Also note, where Benny is a labradoodle, both Sophie and Billy are of undetermined dog breeds which may have slightly skewed the photo results.
The following are a few select shots that not only clearly demonstrate BL's expertise and artistry, but also more importantly, show off the true capabilities of the Nikon D80. (Click on the image for a larger view.)
It's a dog's life
Two boys on a stick
Benny in the morning light
What more can be said. BL's test and review have certainly been comprehensive. As ethical as she is, we suspect BL will be returning the loot directly.
As you can probably imagine, "Two boys on a stick" has been quite viral especially among the mostly ambiguously male members of the PR blog community. As last count, that photo alone has had some 231,917 downloads. Now that's PR 2.0! You just can't buy that kind of credible endorsement and market reach.
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
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