Posted by Brian Connolly
Saturday, October 20, 2007
In a surprising, shocking, seldom if ever seen today demonstration of unadulterated altruism, this week a public relations firm stepped up to remind us of what really matters. Totally contrary to the era of selfish "Me2," Thursday Ogilvy Public Relations hosted the firm's first ever grief counseling session. Designed to help ease the grief cycle -- i.e. denial, anger, bargaining, depression and acceptance -- the session was for parents of employees of Ogilvy PR in New York.
Ogilvy PR Hosts First Ever "Bring Your Parents to Work Day"
NEW YORK, Oct. 18 /PRNewswire/ -- To educate their parents about the public relations industry and answer the question, "What exactly do you do?," Ogilvy Public Relations Worldwide is hosting its first "Bring Your Parents to Work Day" at its New York headquarters.
Employees have found that their parents are often confused about PR. "Bring Your Parents to Work Day" will allow attendees to learn more about the profession as well as the challenges and experiences communications professionals experience on a daily basis.
"Ogilvy PR has created its own family of hard-working, passionate employees," said Kate Cronin, managing director, Ogilvy PR, New York. "Ideally, through this event, parents will gain a deeper understanding for our industry so they can better appreciate the successes and accomplishments that their children achieve every day."
Marcia Silverman, global chief executive officer of Ogilvy PR, said, "We are very proud of our employees."
Among the 7 parents attending the session were Sophie and Richard Teitelbaum. Wiping a tear from her eye, Sophie said, "Amy was such a happy kid." Richard kept repeating, "Sixty thousand dollars tuition, for what?"
As a result of the tremendous success of the event, word is that Ogilvy is considering offering a 1-800 hotline number for grieving PR parents everywhere.