Posted by Brian Connolly
Friday, February 15, 2008
Ask any reasonable person in the PR biz where PR 2.0 and all this newfangled social-media stuff is and you'll get the same pat answer, "the jury's still out." Indeed. Here for the benefit of the jurors, we want to review motive and method. See, when PR is done right, there are no fingerprints let alone a body. But certainly one could show definitively that the defendant had motive and method.