Posted by Amanda Chapel
Guess Rubel's Exit Date and Win Big
I happen to eavesdrop in on a conversation on the shop floor down at the "image factory" last week. About six of our young chicks were sitting around the lunch table cackling. The topic of course was clients... and boys. The chit chat touched on "March Madness" and oddly turned to Stevel Rubel of Micropersuasion fame. Well, turns out there is a hot office pool presently and it's not the Final Four; it's how long Rubel will last at Edelman. How totally catty... but how absolutely fun! Apparently, it's not limited to our office. It's ended up inboxes throughout our network globally.
Here are the particulars: The pool obviously is by date. The calendar starts May 27th, accounting for a standard 90-day grace period. It's $25 a square.
Okay, if you decide to play, there are some key factors to consider:
-- Opinions at Edelman had better be Richard's. Word in the industry is that strong guys don't last long at Edelman.
Ummm... I am fairly certain that testosterone is not too much an issue with Steve. Call it strumpette instinct. Call me ditzie all you want, my loins are never wrong.
-- Rubel threatens the big dog. The Stever now reports to Rick Murray, general manager, Edelman Diversified Services. Note how quiet Murray has been, unusually so. The guess is that he's figured out that he just may be grooming his own replacement. However subtle, that surely will undermine Steve's tenure. Last year Murray said something fairly prophetic. Last April, when Edelman released their white paper on blogs, Murray said, "There's a right way and a wrong way to think about and approach the blogosphere, and public relations professionals who get it wrong will get burned -- it's that simple." I think Murray is giving Rubel a lot of rope. When Steve hangs himself, Murray gets to say, "I told you so." It's that simple.
-- Rubel has two masters and is sure to betray one. The day he makes an honest independent critique of Richard... he's history. Bottom line: that's just a matter of time. Rubel's true master is blogging and he will ultimately have to make that choice. He will betray Richard.
Listen to his words on March 8 in "Silence Happens... Temporarily": "Something that is becoming more transparent is the process of public relations. Yesterday, the blogosphere exploded in commentary over Edelman's outreach to bloggers on behalf of Wal-Mart. Some of it was pro-Edelman, others were against. Several of you emailed me yesterday why I didn't post on the story. Others more posted it on blogs. BL Ochman even asked if I am sorry I went to Edelman."
Indeed, he was silent. But he certainly gave Edelman due warning: "Our actions will inevitably bubble up to the surface as they did yesterday. PR professionals now live in glass houses. This makes it incumbent upon us to adhere to the unwritten rules of the blogosphere - to the letter. It also means that as this new form of common law shifts, so must we."
-- Rubel is the poster boy for the Loose-Canon Club. Just last Wednesday his post "Who Should Speak?" he said, "All of this leads to a larger issue. Who is a corporate spokesperson? Is it any employee who blogs, the CEO, who?" Certainly, the lion share of Micropersuasion is pretty lightweight RSS stuff, but occasionally there's "danger speak." If Richard didn't scratch his head after reading last Wednesday's post, a lot of his clients sure did.
-- Rubel's uncensored words are an indelible tattoo on the Edelman institution. A few years from now, when some CEO is giving a thumbs up or down on spending $500,000 a year on Edelman, he'll Google one Steve Rubel, Senior Vice President. He's going to find things like, "Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they're at the mercy of the currents and weather. Word of mouth marketing, when done right, is the wind." You just can't pay for that kind of counsel.
Seriously, if you are going to hire a counter tenor as corporate spokesperson, he'd better be able to hit the all high notes. Apparently, there are times when Steve opens his mouth and all that comes out is "wind."
-- But, all that said, the single-most important factor is that the bean counter's clock is ticking. Richard bought questionable fame expecting Rubel to convert it into new business. Richard bought Rubel as a lure, simple as that. If he doesn't catch anything, he's going to change bait. Richard said it simply in Steve's announcement: "In short, we want to persuade our corporate clients to commit to the blogosphere."
As to timing from a CFO's perspective... I am guessing Steve upped his salary to about $175K a year as a Senior VP at Edelman. In the agency game, that means he needs to bring in more than $800,000 just to justify his existence. No way. I've a better chance of waking up with bigger boobs.
Add to that, Edelman is notoriously cheap. If Richard isn't thinking it, his old man is saying it: "That's $15,000 a month for 'wind'." Surely, they could get a blow job for less than that.
Anyway, I am in. I put down $50 and bought Friday June 16 and 23rd.
'Strumpette' Plans to Liven Up Public Relations Industry
The PR industry is all a flutter over the launch of a new blog Media Orchard tells us about called Strumpette which promises to be the Gawker of public relations. It's written by Amanda Chapel who says "Strumpette is...
Tracked: Mar 26, 17:05
Pitching … wait, speaking to Bloggers, Naked as a Jay Bird, Avian Flu Fun!!
Silicon Valley Watcher: How does public relations work in the blogosphere? Bulldog Reporter holds an audio conference that is about PR and the blogosphere. A good conference (yes, I was part of it, but that isn’t why it was good), but it answere...
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Scoble and the A-list; a beatblog Howl; Strumpette launches with a trail of breadcrumbs...
By Tom Foremski for SiliconValleyWatcher Microsoft A-list blogger Robert Scoble says he wants to be off the A-list blog roll--things are getting way too mean. Yep, that's true. I try not to be, it's too easy. http://scobleizer.wordpress.com/2006/03/16/the-new-a-list/ . . . I went to the "6 Poets at 6 Gallery" event Friday in North Beach because of my interest in the Beat Generation and its historic lineage to blogging, and thanks to Allison and Erica who got there early, we had the best standing room in the house, right next to the poets. It was a fun event and I met a lot of interesting people. The rest of the evening, however, is less easily recalled. I remember something about expressing my own personal "Howl" at the world towards the end of the night... I could claim to have been aroused by the passionate poetic visions so wonderfully recreated. But I...
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Sexy PR Blogger Teases to the Top
Andrea Weckerle dissects how Amanda Chapel is zooming to the top of the PR blogosphere with just one post. A while back, I noted that A-list bloggers are losing their shirts. Good to see more of the right bloggers taking their clothes off.
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Tracked: Mar 27, 10:25
Strumpette is still fun, but without a real name the author has to earn credibility points.
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Tracked: Mar 27, 12:50
Lurid Content Brings Mad Traffic
According to Technorati, Steve Rubel's site, Micropersuasion, has 10,733 links from 3,149 sites. I bet there are times - now, for instance - when Rubel wishes there were a link, or two, less. Strumpette, the latest entry into the PR blogging club, came out...
Tracked: Mar 27, 12:57
Strumpette Blast: Is Steve Rubel a "Public Figure" Under the Law?
If you are a new PR blog in town, there are a few easy ways to attract attention and build your Technorati profile: 1) Put up a semi-naked photo yourself 2) Talk about your personal sex habits 3) Take a
Weblog: Below the Fold
Tracked: Mar 27, 13:15
So, that's how you build blog traffic!
Many bloggers have blogged about begging for links, joining the so-called A-list, and other ways to build your blog links and brand your blog. But, of course, it has nothing really to do with content! It's the same-old, same-old: Just...
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Tracked: Mar 27, 22:42
Mark Cuban's Lessons for Revolutionaries
Regulars here know that I am a huge Mark Cuban fan. After I scanned all the chatter about Strumpette and his/her ridiculous and faceless prediction that I will not last in my new job, as an antidote I spent an
Weblog: Micro Persuasion
Tracked: Mar 28, 21:22
And I thought Spin Bunny was daring…
Since the untimely demise of Spin Bunny, the blogosphere has been bereft of fantastically sarcastic commentary on the public relations industry. Well, say hello to Strumpette , the Wonkette of the PR industry. The author, Amanda Chapel describes herse...
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Tracked: Apr 10, 18:04
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Thank you for your commentary. Why don't we have lunch the next time I am in Chicago and you can ask me these questions directly. Better yet, if you want to interview me by email I am game. Oh, and give me August 29, 2015.
August 29, 2015?!!
Like I said, and I'll wake up with bigger boobs. For 2015, I'd surely have a bad back.
That's keeping it in perspective, Scott.
And, Mike - Steve's a big boy, he can defend himself. If you are going to ask about comment moderation, ask Steve. Hell, at least Amanda responds ... how often does Steve?
Oh, and I second Scott.
First of all, in the tradition of some bloggers, thanks for the "link love." I'm flattered.
Interesting post and pool you have. Timely, too. I'd cough up $25 and plug in a date for Steve Rubel's Edelman departure (we all leave our employers some time, don't we?), but frankly don't care. While I periodically read MP, Mr. Rubel is a big boy and I don't care who has employed his services.
I'm not a big Gawker fan (nothing personal; just don't live in NYC nor care about celebrity lives), but your blog, starting out, seems like a bit of Gawker meets PR. Should be interesting.
And, if you'd like to impart some "naked wisdom" about what you perceive of my blog and me, I'm all ears. Isn't pure, honest, transparent feedback and commentary what a lot of this bloging is about?
P.S. If you are really doing a "naked journal of PR," why moderate your comments? Just let them all hang out. You can always later delete the poker and other spam comments.
Wow, can't we all just get along? Or focus on things like new biz, validating our practice, etc.? What a pile of Kitten Chow!
And just how much validation do you need?
Who needs ESPN's Sunday Conversation when I can just leave this browser window open all day.
Scott - now that's an interesting way to direct this discussion, but I'm not sure how much luck you'll have on that route. Mike - this isn't necessarily about the "specific" place that anyone is working. The story here is that there is allegedly this kind of discussion going on in the marketplace. (Amanda, the "allegedly" wasn't directed at you as much as it was a cya on my part)
Tom, you're just pissed that I never asked for pics of you
Hey man, that's why I'm up front about flickr, so no one has to ask - it's all just out there.
I just vomited a little in my mouth.
Hey man, you're the one posting photos of you with other PR bloggers on your blog =)
Boys! There'll be no roughhousing!
Let's get back on topic.
LOL, me? Validation? Ha! I just meant that some PR pros should be worrying about other things - i.e, like scoring a new account, for example - before promoting office pools that question how long a colleague will last at his or her new digs. Way to take things personally, though - dames, sheesh.
WOW! Amanda. What a way to spend a Sun morning and early p.m. Nice spark of conversation (and imagination) you've started.
Jeremy, Yes Rubel (yes, I know I'm mixing my first and last name references to others) moderates, but his blog isn't about a naked journal (and thank goodness he has no pictures alike Amanda seems to have!). I don't think his moderated comments are needed, either. I'm not defending him. As I said, he's a big boy and can -- or likely won't -- do it himself.
Scott: Won't your French TV ancher babe get jealous?
OK, here's a new office pool (virtually):
I bet Kami or Andrea could kick the Strumpette's ass.
I don't know Andrea, but would place my bets on Kami! Being a mother and with eyes in the back of her head, Amanda could never sneak up on her.
Indeed they could. I am only 114 lbs. I am definitely a girl girl.
PS Not that I have any desire to go there but I am guessing you were imagining some kinda wrestling ring filled with Jello?
No, of course I was imagining nothing of the sort.
What flavor Jello?
Oh boy... "Baradell" and "imagining" things. We're all in trouble, now.
Welcome to the blogosphere. Nice blog design!
Your biography's very impressive too. Not too sure on the 5ft 4, perky boobs paragraph. PAWS sounds worthwhile though.
Did you ever read Spin Bunny?
And I thought folks were scared of the Bad Pitch blog. Welcome to the fray Amanda.
Since I'm really trying hard to avoid working on this PowerPoint presentation, I guess I should go ahead and address the substance of your post.
When I got your email with the link to your first post this morning, my initial reaction was ... "cool." I love Gawker and why not bring the same approach to the PR biz? If nothing else, it's a great guilty pleasure.
But then I started thinking about it a little more.
Since you obviously know from experience how difficult the working world can be -- after all, it's never a fun revelation to realize that you feel like a "whore" -- why would you make it harder on someone like Steve and his co-workers to get through their day?
I mean, you go for the Gawker approach, but let's be honest: Steve isn't Jennifer Aniston, and Rick Murray isn't Brad Pitt. Should a regular guy like Steve have to go through the same kind of crap that real stars who make $10 millon a picture do?
Is this kind of gossip really your definition of honesty? Hell, everybody knows that agencies are full of politics and personalities and sluts who sleep with the boss. And?
You're obviously a good writer. Here's hoping you use your powers for good. Good luck.
Put me down for September 5th. The "Labor Day Massacre."
Oh you PR types are so catty. Us ad types are never this catty:-)
Oh and personally, I'd love to see Steve stay at Edelman until 2015. That way, I'd get to admire Amanda's back breaking boobs;)
Steve, you are forgetting gravity. By 2015... they'd hardly be the fresh melons you crave. Trust me, perky is the better long-term strategy.
Good point but a little bit of hang can be kind of sexy to some.
out of all the people on the whole darn Intarweb that I thought would comment about bust size, Steve Hall would have to be #1. I'm surprised it took you almost a whole day to show up here. Don't you have like Google Alerts or something set up to keep track of these conversations?
Just wait to see what happens now that Steve's linked your way.
You think he'd link to this? 180 days is what I hear, though ... so put me down for my birthday, October 21 ... and, Amanda, expect photos for my special BDay.
Steve HALL, Jeremy! You have such a one-track mind ;)
Well, I have to live up to my reputation, Tom:-) And you might be shocked to know, I was busy most the day being the perfect husband and father and dutifully visiting my wife's cousin a few towns over for a visit with the cousin's brother my wife hadn't seen since she was two. We played air hockey and all sorts of other G rated family stuff. Don't tell anyone about it though as my rep as a lascivious, drooling letch of a horndog will be ruined:-) And Jeremy, I think Tom meant me about the linking...if I can be so bold to assume so. Certainly Rubel could send an avalanche here but I'm betting he won't.
Sorry to disappoint, but I've not been silent out of some perverse embarrassment, sense of guilt nor sadistic thing that I have in me for winning your Steve pool (btw, I think that's a Super Bowl pool, and not a Steve pool that you've pasted in here). Rather, I just came back from a bloody wonderful Spring Break vacation with my wife and kids in Ponce, Puerto Rico. 90 and sunny every day. and not a pundit in sight.
Don't take it personally, but I'm going to try to stay out of your way. At 48 (as you'll discover yourself one day), my body ain't that perky; I don't sleep with my clients or my boss; and I try hard not to hypothesize about what my employees, competitors or clients might be thinking about how people think about them in anything less than a purely professional manner.
To be sure, there is plenty of dirt to write about, and Lord knows, someone's gonna read it. The celebs have paparazzi; now, we've got you... our PRapparazzi. Go for it. I wish you luck and as much money as you can make. However, in the interest of setting the record straight, here are a few quick refutes:
First, I work at Edelman and for Richard Edelman because the firm, and Richard personally values independent thinking. This isn't the Edelman Kool-Aid; this is fact. Ask my boss -- I am a frickin' loose cannon. But I can say and do here (at Edelman) wihtout risk of being fired what would be total heresy at IPG. I know this to be so, because prior to Edelman I was on the board of Golin/Harris. My point is this: please don't ever sell the Edelman culture short -- especially based on hearsay. Frankly, it's the only thing that keeps me in PR.
Second, I give all 10 of my direct reports all the rope they need to do their jobs. I don't hire yes women or men (and five of them are women). I hire people to get a job done. And as my record will certainly attest, I have absolutely no issue holding people accountable for doing their job, and doing it exceptionally well. If you doubt that, just ask Kevin Roberts at Saatchi. I ran his marketing department at Pepsi.
Third, to Steve. Who the heck knows if his departure will be related to the size and perkiness of your chest at that particular moment? He could choose to leave tomorrow. Or, he could outlive all of us and retire there. Who cares? Ultimately, we're all judged on one thing: are you creating value for your firm, and for your clients? And as to that point, I can say with total confidence that Edelman has committed to changing the nature and culture of PR. Steve is part of us now, and he's going to help us bring that new model to life.
Fourth, your math is wrong. Wall Street owned firms may need $800K from an SVP. We don't -- not by a long shot. And boy, does that make me happy.
Finally, I'm happy to put my money where my mouth is. I"ll take the last date on your square for $25. And once we hit it, I'll donate 100% of the pool's proceeds to the Lance Armstron Foundation in Kevin Olchawa's name. We lost him to cancer earlier this year, but he too personified what Edelman is all about. Let me know where to send the check.
Not so fast. That's hardly a rousing endorsement. Rick is only publicly standing by the decision he made in hiring Steve a month ago. Well, I hope so.
But note it comes with condition: "I have absolutely no issue holding people accountable for doing their job."
Bottom line: out of 6 things, Rick kinda addressed 2.
That's just makes the odds makers refigure some.
PS I love the wife and kids and Ponce, Puerto Rico part. Nice touch.
Accountability is not a condition saved exclusively for Steve.
Unless I missed something in Leadership 101, it (accountability) goes without saying. We're all accountable for getting the job done. Steve is no different than Amy, David, Bron, Jill, John, etc.
PS... Where do I send the money for the Steve pool? That's one of the things you didn't address...
Rick, As I commented, "out of 6 things, you kinda addressed 2." I think we agree on accountability. Let see how it works out. Now as to the bet, if you're looking to get in the Hall of Fame, I'd advise against betting on your own team. Regards, Amanda
Now that would be the kind of the Pete Rose might do.
Trust me, I play to win. If we need to shake up the Edelman team or appraoch, we'll do it. As for now, I like our odds.
Who are you betting on and why?
So does anyone like George Mason to go all the way?
Fun stuff. Amanda, we're definitely looking forward to the encore.
Almost done with this damn PowerPoint.
No kidding. You PR people provide hella-good entertainment; a nice sorbet between courses of ad monkey bananas. Will the sophomore jinx set in? We're all eyes.
Dang, not surprisingly I am the first girl to show up and comments, being busy as I was over the weekend caring for my baby boy and husband. And Scott, I did work on Saturday, but I actually worked ;-)
By the way, all of you guys need to change your shirts, they are dripping with drool!
Let me address a few things, top to bottom:
1st: Amanda, I admire your willingness to "bare it all" and I am sure it will prove to be popular with the overwhelmingly male blogosphere.
2nd: Steve will rise and fall on the merits of Steve. Who knows, or cares, if he will be fired now or retire 20 years from now, I wish him the best, but wish he would be a little less cocky and more thoughtful.
3rd: There will be no jello fights. I am almost 6-feet tall and it wouldn't be fair. Andrea went to school for conflict resolution at George Mason, so I doubt she'll be interested either. However, I will let her speak for herself.
4th: That brings me to my last point, Steve, I am going for GMU all the way, it is my alma mater and this is pretty heady stuff. Plus, I am a fan of the underdog generally.
Guys: I have a feeling that Amanda may just be spontaneous figment of your collective imaginations (tsk, tsk) to give more oxygon to the relentlessly facinating debate between PR bloggers about PR bloggers and PR blogging.
Yes, I tend to agree with Sean. Do a simple Google search for Amanda Chapel, then read my comment over at John Wagner's blog (cut and paste the link).
Will the real "Amanda" please stand up?
To be clear, I personally don't care whether Amanda is the lithe woman photographed in cotton briefs, a hairy man with holes in his boxer shorts or a room full of monkeys with nothing on whatsoever.
I just find the immediate and full-breathed reaction to this site facinating and telling.
For now, it's a great art project regardless of who the artist is.
Oh, that conversation has been discussed - some even doubt it's a woman, and I have my theories on who it might be, or where they might be. Heck, I even used Factiva to search for the name, with nada.
But, it's all fun and games so far...
I also applaud the artist. I mean, we're acting like Jessica Alba just joined the Red Sox.
I knew a transvestite who also was named Amanda.
He thought he was witty and funny. I was wondering if it could be you.
One advice though, really naughty girls like the one you pretend to be give more to see than 2 shoulders on their bed.
You should not worry too much about your silhouette in 2015. You already write like a plastic surgeon. I'm sure you'll find ad-hoc implants. If not, use your blog : it looks and feels the same.
Is this the kind of response you craft for your clients at Edelman? Richard should be very proud.
What would all of you do if you found out that Amanda Chapel was actually Helen Thomas?
jeez i dont know what drugs this guy is on (Stevel Rubel) but I have never read so much ass-kissing in a single paragraph as i just experienced. i don't care how long he lasts. just do not ever make me read his drivel again. jeez i need an oxygen tank.
No matter what, Steve will land on his feet.