Talking to My Cats: 01-29-08
Have You Ever Wondered Why:
• Today's presidential candidates, the sultans of spin, employ "truth squads" to deal with the statements of others and not themselves?
• Sportscasters continue to use the clarifier when they refer to "The New York Football Giants"? The Baseball Giants left NYC a half century or so ago, you'd think that most of those who care about sports are hip to the move by now. Or are they trying to prevent confusion with the New York Soccer Giants?
• Bloggers are hip to arcane html codes and every new Twitterish gadget, but can’t be bothered to use spell check?
• Movie studios think we'll fall for TV commercials in which they interview moviegoers who just came out of the theater and are raving about the film they just saw? Such a commercial guarantees the movie totally blows.
• 99.9% of people who inflict PowerPoint presentations on us read every line on every slide? Don’t they have anything else to say? Do they think we can't read?
• National newscasts do stories about how the price per gallon of gasoline went up or down last week? Are there a lot of drivers who are ignorant about the price of gas? Or is this bit of information directed at non-drivers who can then gloat about not having to endure such pain? (And how come price increases are always dramatic and enormous, and decreases come in tiny increments?)
• There hasn't been a single truly original and compelling Super Bowl commercial since the Apple "1984" spot?
• Financial reporters are so good at explaining why the stock market moved up or down yesterday, but haven't a clue what is going to happen in the next twenty minutes? They have 20-20 hindsight and Mr. Magoo foresight.
• Must those of us with non-fashion model physiques keep trying to get away with fashion choices that emphasize our doughy bodies? Shouldn't people think twice before drawing extra attention to their extra lard? (Full disclosure: as a public service, I never sing or take off my shirt in public.)
• Obit writers refer to "the untimely death" of this or that corpse? Has anyone ever died at the expected time?
• Political pundits in such a hurry to winnow down the list of presidential candidates so quickly? Do they all have side bets on each person in the race? One week, someone wins a primary or caucus and is a sure thing for the White House, and the next they're dog meat for finishing second in a state with the population of Guam.
• Weather reporters always say that high winds "lashed" coastal areas? Is lash the only thing wind can do?
• The "fresh face" candidate who reluctantly throws his hat in the ring long after every other candidate has been bloviating for years, always turn out to be such a dud? (See Wesley Clark and Fred Thompson.)
• The guy who murders his family, the dog, and the fish and then sets fire to his lovely home on a quiet suburban street always described as a "Nice guy, a good neighbor, but kind of quiet?"
• Cats wait until you are about to get up from a chair to sit on your lap?
• I asking all these dumb ass questions? Do I think I'm fooling anyone that I haven't enough material for a complete column?
Bruce Pilgrim is the CEO and janitor of Bruce Pilgrim Marketing Communications, LLC. He recently published his first book, Talking to My Cats: A Small Business Journal.