The following is a Strumpette exclusive interview with social media guru, Chris Heuer, president of the Social Media Club. In it he suggests that the name "Social Media Press Release" may no longer be applicable.

NOTE: This interview was made possible by the New Media Release Workgroup and the tireless efforts of Shannon Whitley, Alison Minaglia, Andy Arnold, Dan Zarrella, David Weiner, David Parmet, Jason Ryan, Michael O'Connor Clarke, Paul Dyer, Paul Pritchard, Steve Kayser, Susan Watiker, and Todd Van Hoosear. Special thanks to Todd Defren for inventing the SMPR.

Also note, an mp4 of this video is available for download and can be viewed at Blip.tv.