By way of background, the German word for Vienna is "Wein". On around the turn of the last century, German immigrants brought over Weinerwurst, or "Vienna Sausage;" and in the 1920s began having "Weinie Roasts". However, rarely if ever in the dog's near 100-year history was ketchup considered the proper condiment.
So... hindsight being 20/20, Mark's conclusion albeit slow makes total sense.
BUT, not everyone's happy with the decision. When it was first announced that the Weiner would come with Ketchup, CEO Ray Kotcher said: "With Mark running our research business, we believe we have one of the strongest research offerings in public relations." Well now, apparently, Ketchup can no longer make that claim. Oops. Oh, well.
With regard to the Weiner's future, he says he plans "to pursue entrepreneurial opportunities in PR, communications research and corporate reputation." Translation: he's looking and is open to whatever. Mark can be reached at 203-414-8482 and firstname.lastname@example.org if you have any suggestions.