InvestmentNews Gets in Bed with Ambiguous Marketing Firm

Posted by Mark Abrams
Thursday, December 13, 2007


So are you one of those that cringe a little as Murdoch takes over the Journal? Oh boy. Do ya feel just a little uneasy when a major drug company hires Shill, Inc. "to help bolster awareness among young consumers"? Oh, God.

Well, the good news is this ain't that bad. This is about the more pedestrian kinda smarmy. Think an ad for Trixie's Escort Service nested subtly in the back of Holy Name's Sunday bulletin; Or Rocko Petrizelli, brother of "Nick the Nose," signing up as security chief for South Shore Bank. Whatevah. Whadayagonnado.

This just in... EAST RUTHERFORD, N.J. /PRNewsSpreader/ -- MWW Group, one of the top ten PR agencies in North America, today announced that it has landed InvestmentNews as a new client.

Not for nuthin' but InvestmentNews is owned by Crain's Communications, one of the largest privately-owned business publishers in the U.S.; and the weekly is certainly recognized as one of the leading sources for news in the financial adviser community.

On the other hand, The MWW Group is a full-service ambiguous marketing company that conspires, contrives, maneuvers, plots, and solicits influence primarily in the areas of consumer marketing, corporate communications, investor relations, government relations, technology, and healthcare (other areas TBD). MWW was retained to "elevate the brand within the media community and increase circulation numbers." According to the "newz" announcement, "MWW Group will position the publication's reporters as experts."

Michael Kempner CEO of MWW Group said, "Recognizing the competitive landscape of the financial media, MWW Group will help InvestmentNews garner the recognition it deserves."

And what does that mean?! Yiiiiish! This is coming from the guy who gained national recognition in '07 for his support of Blogola, a scheme his firm devised on behalf of Nikon to bribe Web blog authors to write positive stories in exchange for "loaner" cameras.

Hmmmmmmmmmmmmmmmmmmmm... ambiguous marketing in bed with financial news. Now there's a trusty combo. Ironic.


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