Posted by an Honored Guest
Independent Ref Gives the Blow-by-Blow
About a month ago, Jack O’Dwyer’s released a 13-point manifesto calling for the reform of PRSA. For the record, we really like Jack... a lot. But there’s a place where harping -- however constructive -- becomes harangue. I am afraid PRSA may just have him in that corner. And that’s too bad. Good and important criticisms and counsel can easily be discounted and missed.
Anyway, Joe Cortez was otherwise engaged so we asked good sport William Sledzik, APR, Fellow PRSA and Associate Professor/Public Relations at Kent State to step in and ref the fight. Bill does a fantastic job.
Without further ado...
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Hi Strumpette and Bill: Thanks for this wonderful airing of the problems of PRS which should be on the PRS website.
I track Bill as agreeing with six of my proposals since the Assembly decoupled itself from APR but left APR mandatory for board posts.
Bill is unsure of the staff costs of the conference. This is the big lie told to members year after year who think PRS makes money on the conference.
Reported staff costs of $189,052 for the 2006 conference are 3.6% of salaries/fringes of $5,284,548. That's ridiculous.
More than 200 speakers are scheduled for this year's conference, a bit higher than usual. About 50 exhibitors have to be negotiated with and arranged. Drum-beating with flyers and articles starts right after the past conference. Two glossy magazines of nearly 100 pages are produced. Entertainers and halls have to be hired, etc. There are staff visits to the conference city, etc. About 35 staffers actually go to the conference for a week to ten days.
The Society did not make a profit of $283,925 on the 2006 conference (income of $1,361,738 and expenses of $1,077,813). Far from it.
Rather, it probably lost $1 million if staff time were properly measured.
Ditching the conference (attended by4% of members) would free up a lot of money for the members' directory (phone books are still published, I notice, even though they're "out of date" on Day One) and libraries are still open, although PRS closed its library about 15 years ago. Don't people like to browse among directories, trade papers, books, magazines, etc.?!
Illogic and fatuous reasoning abound at the Society. For the odwyerpr.com story on this, go to odwyerpr.com and use winter & best as the user/pass.
Thank you Strumpette and Bill!