It is with heavy heart and deep sadness that today we are reporting on the passing of Aedhmar Hines' blog. Monday Morning, age 14 months; loving daughter of Doc Searls Weblog and the late Micro Persuasion; beloved sister of Corante and Jarvis' Buzzmachine; cherished friend of many; died early this morning after a four-month struggle for life.
Sources say the blog passed peacefully surrounded by Hines and a handful of close senior executives from the PR agency Text 100. The firm released the following statement: "Aedhmar has fought off irrelevancy with the grace and good spirit that she's carried throughout her life. We admire her courage for finally letting Monday Morning go."
"As a major advocate of the power that blogs and other forms of peer-to-peer media can have on companies, I thought it was time I joined the conversation. I have the privilege of working with many of the major influencers of all types of media and with companies across the globe that either grew up in, or have come to embrace the blogosphere as an essential part of understanding the impacts and effects on their organizations and the ecosystems they are a part of. So it's time to join the debate and initiate some dialogue myself. As an avid reader of both 'traditional' and 'new' media, my blog will be a weekly reflection on how these dialogues affect the public relations industry and the companies we support. The weekend is a great time to catch up on my reading, so Monday Morning will be a reflection of the writing that intrigued me the most."
During its brief tenure, the blog made an indelible mark on the practice of PR. For generations to come, it will remain a reference piece for lots of academicians interested in "integrated communications and the complexity of cultural fluency when communicating across multiple markets and audiences."
Memorial Service will be held Saturday, Oct. 6th, at 9 a.m., at Hiawatha Funeral Home & Crematory, 2657 Center Rd., Bridgeport. Memorial contributions may be made to The National Blovation Survivor Coalition, 500 NE Spanish River Blvd., Suite 8, Boca Raton, FL 33431.