"It is important for PR to involve regular people through social media to provide observations that humanize and connect, so that the ‘voice of authority’ is friend and confidante."
On Thursday, March 8, 2007 at 7:41 AM, Ronn Torossian, President and CEO of 5WPR, emphatically promised that he was going to sue us. No real reason, he was just irritated by our teasing him about getting in bed with pornographer Joe Francis. Anyway, Ronn gave his obscenity-laced word that we'd see the complaint in 72 hours. It's now late by
Rufus about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity' Mon, Nov 17, 10:01:58 AM Ok, I've been lying to everyone the whole time. I'm not really a dog, but I've been pretending to be.. but starting today, I SWEAR I am going to be AUTHENTIC! I am gong to be [...]
Paul Jonas about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity' Tue, Sep 16, 10:38:12 AM Having to announce you are authentic reduces authenticity. It's like someone saying "trust me." That's when it's usually time to question any trust you had.
"Authentic Com [...]
Jim Cota about Mega PR Firm Does About-face; Stakes Claim in 'Authenticity' Tue, Jun 10, 11:03:28 AM I'm reading this and hoping (almost beyond all hope) that it's a spoof. I'm actually fearful of looking into it further to find out if this press release is real. Please, for [...]
Diane about How to Game Social Networks Wed, May 28, 05:19:05 PM Everyone always warns about the predators on MySpace, but are they ever talking about the predatory marketers there?
Reader Feedback
Mon, Nov 17, 10:01:58 AM
Ok, I've been lying to everyone the whole time. I'm not really a dog, but I've been pretending to be.. but starting today, I SWEAR I am going to be AUTHENTIC! I am gong to be [...]
Mon, Nov 10, 11:16:02 PM
Having to say that you're authentic means that you're not authentic.
Sat, Oct 18, 01:36:18 PM
Wow. Exceptionally poor positioning. Some of your commenters even seem to think it's a spoof. While I don't think clients will be put off by it at a conscious level, I'm sure [...]
Tue, Sep 16, 10:38:12 AM
Having to announce you are authentic reduces authenticity. It's like someone saying "trust me." That's when it's usually time to question any trust you had. "Authentic Com [...]
Tue, Jun 10, 11:03:28 AM
I'm reading this and hoping (almost beyond all hope) that it's a spoof. I'm actually fearful of looking into it further to find out if this press release is real. Please, for [...]
Wed, May 28, 05:19:05 PM
Everyone always warns about the predators on MySpace, but are they ever talking about the predatory marketers there?
Wed, May 28, 05:16:08 PM
I predict the next wave in Web 2.0 Social Networking will be Antisocial Networking.
Tue, May 06, 01:07:08 PM
If it looks like Dog Doo, feels like Dog Doo, smells like Dog Doo...then it's Authentic! I'm Sold.