Posted by an Honored Guest
A few weeks ago we covered the Fleishman-Hillard announcement about their new Animal Care practice. "One of the world's premier PR firms is going to the dogs," is how we put it. Bottom line: With F-H is all about the bottom line. First a Gay Practice, then a Boomer Group, and now they've got a Pampered Pooch Pack. According to F-H: "Some 63 percent of the U.S. population owns an animal of some kind and per-household spending on pets is at record highs with no signs of stopping. In fact, animal health, a $40.8 billion global industry, is growing at a rate of five percent a year, faster than the general economy and faster than many other industries."
Now certainly F-H is known for its exrtraordinary ability to sit, beg and give a paw; but then again, there's a HUGE difference between an obese city wolf and the genuine alpha dog.
Meet Susan Hartzler. Hartzler is a veteran of the PR industry with more than 28 years experience helping clients in the areas of pet care, travel, food, health, beauty and entertainment. Prior to opening her own firm, Hartzler was Vice President at Murphy O'Brien where she specialized in the resort industry representing world renown destination spots such as St. Andrews in Scotland, the Post Ranch Inn in Big Sur, and the Cousteau Fiji Islands Resort. She also made her mark in the entertainment industry promoting both major motion pictures and television.
But recently Susan decided to rebrand and focus exclusively on her true passion, i.e. her pets. She's opened Alpha Dog Public Relations.
Good for her. NOW THAT'S GENUINE PR!
Listen to Susan tell it in her own words...
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