Posted by Amanda Chapel
Tuesday, September 4, 2007
In another sign of the PR Industry's deteriorating self-image internationally, Philippine President Gloria Macapagal–Arroyo has declared the month of September as "Public Relations Month." Proclamation No. 1357 was issued today to reestablish "the public relations profession as a major contributor to national development and the socioeconomic well-being of the country."
Martin Turnbull, noted PR business analyst and professor at the Kepler School of Management, said: "The timing of this announcement is critical. The industry has lost its identity and is now generally viewed both internally and externally as sycophant gold diggers chasing ambulances and hearses. The WOMM and Me2Revolution stuff... Hell, we might as well be putting lipstick on postcards."
The announcement from the Philippine government stated that PR now "includes advertising and promotional activities" and "coexists with marketing and merchandising to create the climate in which all selling functions occur."
Arroyo also noted it is time to make "a reaffirmation of our commitment through personal reflection, change in attitudes, and solidarity for the public welfare and the development of our country."
She said the goal of peace and unity has, all too often, lost its relevance in a nation that is "beset by hostility, bitterness, constant conflict and too much politics."
one would say you are truly (in your beloved italian) 'incorreggibile'...what a stupendous find!
I am positive prof. Turnbull will rephrase his view of public relations following this exciting news.
If every one of the 62 national associations of public relations who belong to the Global Alliance would succeed in obtaining a similar endorsement of our profession from their respective President we could paste them all together, hang them at the entrance of the central london hotel where the 5 th World Public Relations Festival on the Public Benefit of Public Relations will be discussed next June, and then 'flush....'.
Kidding aside, and thanking you for brightening my day, allow me to suggest you read the much more serious debate which is going on at www.prconversations.com following Heather Yaxley's first post precisely on 'what is pr?'. will be leaving to return to 'casa' next week. I was hoping to have the opportunity of a face-to-face (?) , loving you and curious about your true identity, but we'll have to postpone this to your next stopm in Amalfi. Bye....