In another sign of the PR Industry's deteriorating self-image internationally, Philippine President Gloria Macapagal–Arroyo has declared the month of September as "Public Relations Month." Proclamation No. 1357 was issued today to reestablish "the public relations profession as a major contributor to national development and the socioeconomic well-being of the country."

Martin Turnbull, noted PR business analyst and professor at the Kepler School of Management, said: "The timing of this announcement is critical. The industry has lost its identity and is now generally viewed both internally and externally as sycophant gold diggers chasing ambulances and hearses. The WOMM and Me2Revolution stuff... Hell, we might as well be putting lipstick on postcards."

The announcement from the Philippine government stated that PR now "includes advertising and promotional activities" and "coexists with marketing and merchandising to create the climate in which all selling functions occur."

Arroyo also noted it is time to make "a reaffirmation of our commitment through personal reflection, change in attitudes, and solidarity for the public welfare and the development of our country."

She said the goal of peace and unity has, all too often, lost its relevance in a nation that is "beset by hostility, bitterness, constant conflict and too much politics."