Imagine for a moment that you can take any piece of online content that you care about - a news feed, an image, a box score, multimedia, a stream of updates from your friends - and easily pin it wherever you want. Once clipped, you can drop the content on your desktop, an online start page like Windows Live or Pageflakes, “the deck" of your mobile device or even “a crawl” on your Internet-connected television. This isn’t some far off vision. It’s the coming era of the Cut and Paste Web.
However, for all of its benefits, the Cut and Paste Web is potentially more disruptive to big traffic sites than Web 2.0 was. If almost all content can be lifted from one spot and placed somewhere where it’s more convenient to the user, just how will it be monetized? The ramifications reach far and wide. It will impact anyone that wants to attract eyeballs - media companies, brand marketers and community/social networking sites.
[But] don't wait. Start now to make everything on your website embeddable. Traffic is becoming something that happens elsewhere, not just on your site.
"In a stunning quantum leap of foresight and vision, Amanda Chapel announced today that Web 3.0 will NOT be defined by Live Windows Flakes, but instead by Fourier transforms, Mandelbrot sets, and non-Euclidian geometry."
Oh, wait. I thought this was a caption contest. My bad.
Um, I hate to be Captain Bringdown, but before you immerse yourself in the new cut and paste era, you might want to consider those inconvenient copyright laws.
Yeah, I know that "information wants to be free," and we're all about sharing and all that, but as a content creator, I actually kind of like having ownership and some control of my stuff. I know that I am a dinosaur, but still...
Again, you miss the point CT. We are not arguing that it exists. We are deeply discounting it's significance. See... you come from a generation where LOUD is important. We are looking at all this qualitatively.
With regard to Rubel's piece particularly... the point is that it contradicts itself. It - Web 2.0 - is already disruptive and without a business model, per se. He's predicting that it's going to get worse and at the same time, positioning it as an opportunity. From a purely immature LOUD perspective, he may be right. But from a business and strategic perspective, it's ridiculous.