This just in moments ago... mark your calendars: on Wednesday, October 3, 2007... in just 56 days... the business of public relations will be officially over.
According to our sources, the PR firm My Team of Experts, Inc. of Charlotte, North Carolina, has announced that on that day at exactly 9 AM EST, they intend to reveal all the secrets of the professional practice of public relations.
Martin Turnbull, noted PR business analyst and professor at the Kepler School of Management said, "Well, some of us have been predicting this for years. At some point, someone was going to break ranks and talk. I mean, other than the shroud, what is there really?"
Big Yawn. Didn't Richard Laermer make an attempt at doing this via a poorly-written book back in 2003? (yes, I did read Full Frontal Public Relations). He ended up getting a gig with a brief reality show and a symphony of snickers from more successful PR folk.
Somehow I don't think this event -- clearly, of the change-your-vacation-plans-and-get-your-arse-to-Charlotte kind -- will be nearly as entertaining as Fox's show a few weeks back where the masked magician showed you how they do all those tricks... then again, I'm told I'm a snarky little bastard so I could be wrong.