This just in from our affiliate in Lancing, Michigan... Vermontville resident Robert Anthony Robinson has achieved the lifetime professional designation of "APR."

Administered by the Universal Accreditation Board (UAB), a consortium of 9 leading industry organizations, including the Public Relations Society of America (PRSA), "APR" signifies proficiency in the knowledge, skills and abilities required to practice public relations.

Earning an "APR" is a rigorous process. One must complete an application and pay the $385 application fee. One must complete a "Readiness Review," questionnaire and submit to a "Readiness Review" interview with three current APRs. And finally, one must pass a computer-based examination.

"I am thrilled," said Robinson.

Population 789, Vermontville is a village in Eaton County, Michigan. Vermontville is home to the original maple syrup festival in Michigan, held the last full weekend in April. Vermontville is also widely known for being the only city in America with four main streets, i.e. North Main, South Main, East Main, West Main Streets.

EDITOR'S NOTE: PRSA members receive a rebate of $110 upon completion of the examination.