Well, if you are like most in PR, when it comes to award submission, first thing you do is look for a winning sample. Here's one: a reader has absolutely set the bar. Below is a nomination letter for the first annual PR Douche-Bag Award.
Use it for reference. It's very good and frankly describes rather poignantly just the type of DB we think deserves recognition.
Note: The identifying information has been [redacted] to the extent necessary to ensure overall fairness in the Award judging.
Sent: Thursday, August 02, 2007 12:11 PM
Subject: Douche Bag Nomination
[REDACTED] Public Relations CEO, and my former boss, [REDACTED], deserves this very honorary award for the following reasons:
He's a liar. He lies to his clients. He lies to the media. He lies to his
wife. He lies to his mistress. He lies to his attorney. If his lips are
moving, he's lying. He's a manipulative little prick. He always fails to get the facts, and instead, just makes shit up. He shamelessly promotes himself before his own paying clients. He's constantly seeking approval from others because he lacks any kind of self-esteem. He has no integrity, and no respect for others. He is unable to reason, and instead, flies off the cuff at every little thing, sending the entire office into a tizzy. Instead of seeking solutions to problems, he point fingers, and of course, it's never HIS fault. Every time he loses a client, he loses his head, and someone loses their job. (But he DOES have enough money to buy himself a new Mercedes every 2 years, plus multiple front row seats to overpriced concerts for his dip-shit son and daughter, and a hefty mortgage on his [REDACTED] Hills mansion.) He undervalues and underpays everyone. He screams, yells, throws tantrums on a daily (make that hourly) basis. Every other word out of his mouth is "fuck." He has the worst halitosis you've ever smelled. He has the table manners of goat. He's just plain rude. Rude to his staff, rude to his wife, rude to waiters and waitresses in restaurants, rude to everyone he comes in contact with.
In three years I worked there, I witnessed countless breakdowns from all members of the staff, no less than 5 firings, and at least 10 assistants walked in and out the front door.
[REDACTED] is a world-class douche-bag! I recommend strongly that you consider him for Douche Bag of the Year.
A former co-worker of mine submitted this email nominating our former boss and I can back up every word of the email from first hand experience. Off the record, I have plenty of comments and stories to add but considering his demonstrated lack of logic and the absurd lengths this CEO would go to in the name of revenge, I'll refrain from posting those additions. He's hired private investigators to find the source of negative reviews that were posted online about his self promoted property, so call me cautious, but I have a reputation to protect. Even now, I'm hesitant to post this comment but I know several readers might be in disbelief that a guy like that could actually exist and somehow fail forward often enough to stay in business for so long. Just know that there are several of us out there that have our war stories...