Well, if you are like most in PR, when it comes to award submission, first thing you do is look for a winning sample. Here's one: a reader has absolutely set the bar. Below is a nomination letter for the first annual PR Douche-Bag Award.

Use it for reference. It's very good and frankly describes rather poignantly just the type of DB we think deserves recognition.

Note: The identifying information has been [redacted] to the extent necessary to ensure overall fairness in the Award judging.

-----Original Message-----
From: xxxxxxx@verizon.net
Sent: Thursday, August 02, 2007 12:11 PM
To: chapel@strumpette.com
Subject: Douche Bag Nomination

Dear Strumpette:

[REDACTED] Public Relations CEO, and my former boss, [REDACTED], deserves this very honorary award for the following reasons:

He's a liar. He lies to his clients. He lies to the media. He lies to his wife. He lies to his mistress. He lies to his attorney. If his lips are moving, he's lying. He's a manipulative little prick. He always fails to get the facts, and instead, just makes shit up. He shamelessly promotes himself before his own paying clients. He's constantly seeking approval from others because he lacks any kind of self-esteem. He has no integrity, and no respect for others. He is unable to reason, and instead, flies off the cuff at every little thing, sending the entire office into a tizzy. Instead of seeking solutions to problems, he point fingers, and of course, it's never HIS fault. Every time he loses a client, he loses his head, and someone loses their job. (But he DOES have enough money to buy himself a new Mercedes every 2 years, plus multiple front row seats to overpriced concerts for his dip-shit son and daughter, and a hefty mortgage on his [REDACTED] Hills mansion.) He undervalues and underpays everyone. He screams, yells, throws tantrums on a daily (make that hourly) basis. Every other word out of his mouth is "fuck." He has the worst halitosis you've ever smelled. He has the table manners of goat. He's just plain rude. Rude to his staff, rude to his wife, rude to waiters and waitresses in restaurants, rude to everyone he comes in contact with.

In three years I worked there, I witnessed countless breakdowns from all members of the staff, no less than 5 firings, and at least 10 assistants walked in and out the front door.

[REDACTED] is a world-class douche-bag! I recommend strongly that you consider him for Douche Bag of the Year.

Sincerely,

[REDACTED]