Top 20 PR “Innovators” Selected for 2007Posted by Brian Connolly FOR IMMEDIATE RELEASE
A panel of 12 judges, representing both government and industry, selected the “Top 20” after reviewing 115 entries and evaluating each on the following criteria: “clearly articulated means of collaboration enabled by technology; use of innovative information technology to support the objectives of collaborating organizations and strategic goals and objectives; demonstrable efficiency gains, cost advantages, or superiority over previous methods of collaboration, supported by metrics; and a sound approach to addressing security and privacy of data.” Ironically, the selection was not based on who demonstrated the most of these characteristics, but rather, who demonstrated the least. Martin Turnbull, Chair of the School of Communications at the Kepler School of Management, said: “What we were really looking for were those that have raised diddling to professional endeavor. All our finalists were totally self serving and gleefully demonstrated very little value whatsoever. It’s community over content today. If you’ve got Internet access and can express inane opinions that can make a group feel good about themselves, you’re in!” The “Top 20” Award Finalists for 2007 included (listed alphabetically):
Constantin Basturea, PR meets the WWW From the 20 finalists, five winners will be selected and recognized for their achievements. The “Top 20” programs will be honored and the five winners announced at the Diddle Excellence Awards ceremony and reception, to be held on Tuesday, February 20, 2007 from 11:30 a.m. to 2:00 p.m. at The Mandarin Oriental Hotel in Washington, D.C. Bookmark This
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CHICAGO /PRNewsSpreader/ -- The Daily Diddle, one of the PR profession’s leading trade publications, today announced the “Top 20” candidates for the seventh annual Diddler Awards Program. The 20 finalists were selected for demonstrating excellence in leveraging technology to enhance broadly the appearance of collaboration and thought leadership.