NEW YORK -- Frogs falling from the sky, cats sleeping with dogs... another sure sign of the apocalypse was revealed today as it was announced that porn marketer 5WPR, has been retained by Regent University, America's Preeminent Christian University.

Founded in 1978 by televangelist Pat Robertson, Regent is "the nation's academic center for Christian thought and action" and "exists solely to bring glory to God the Father and His Son Jesus Christ through the work of the Holy Spirit."

5W CEO Ronn Torossian described the 5W-RU partnership as a “match made in heaven." His personal dedication to "Soli Deo Gloria" aside, practically speaking both agency and client seem to share a huge interest in sin and the youth market. On securing Girls Gone Wild for marketing communications support last February, Torossian described the hot barely-legal girl-on-girl porn action of GGW as "an iconic brand which reaches 25,000 young consumers per week and has a unique position in today’s youth market." Other 5W clients that court this sector include controversial hardcore gangsta rappers Snoop Dogg, Ice Cube, and L’il Kim.

Of course, rumors now swirl about what we might see in the way of co-promotional opportunities. Might the GGW tour bus visit the RU campus this Fall? This would surely bring the crowds back to church:

- Christina and Alexandria met for the first time tonight at a prayer meeting. Watch these sinners take communion!
- Britney is sweet, young, innocent... and down on her knees.
- Brianna is a kinky blonde, giving a hole new meaning to "missionary" school. Oh, yeah.

Oh, Jesus!