This just in.... looks like 5WPR CEO Ron Torossian has decided to play it safe as his agency dabbles in the sex trade. Apparently aroused but frustrated with the all-girl Girls-Gone-Wild porn account... coupled with last week's "Stickam mess" and the potential long-term complications, Torossian has taken matters in his own hands and strapped on a condom maker.

Lifestyles condoms are marketed through the Personal Healthcare division of Ansell Healthcare. Ansell is responsible for some of the world’s most important innovations in exciting wiener-ware. The company presently manufactures and markets an awe inspiring variety of boner holders. They come slathered in spermicide; studded and ribbed if you're into that; and in a panoply of eye-catching colors and zesty flavors if you're really drunk.

"We are extremely honored to be chosen as the agency of record for such a seminal brand," said Torossian. In a follow-up phone interview Ronn was rather emphatic that we try Lifestyle condoms out with our mothers.

No word as to the projected annual fees. The general consensus is that this is likely a small account. One source said the announcement was a little flaccid and had none of the usual spunk we see come out of 5W.This could very well be a mercy hump.