We are pleased to announce that a new book, by our very own Phil Hall, comes out today! “The New PR: An Insider's Guide to the Changing Face of Public Relations” is a provocative examination of major shifts happening within our industry. It's a must read.

Look Around: As you are aware, few industries have ever (EVER) experienced as much poor PR as, ironically, our business. C'mon! The imagery of the sleazy spinmeister seems now ingrained in the minds of the general public; and questions of efficacy plague practitioners on the corporate front. Arrrgh, terrible.

Ask Yourself: How did we get ourselves into this mess? More importantly, how can PR reassert its value?

That, my friends, is the whole megillah.

Through a whirlwind combination of case studies, original interviews and even a wild history ride that traces modern PR tactics back to the Boston Massacre of 1770, “The New PR” examines how the public relations industry needs to take a more aggressive and proactive approach in order to survive. Hall examines where traditional media relations is giving way to an approach that places greater value on experiential marketing strategies. The book details the intricacies of D.I.Y. digital media, the effectiveness of event promotions, and the challenges of getting the C-Suite leadership to understand and appreciate the value of The New PR.

“The New PR” brings together the most imaginative and controversial thought leaders in today’s PR world to chart a future that the industry traditionalists cannot seem to grasp.

Buy it. Read it. Come back here and let's talk about it.

- Amanda