Let’s suppose that for one perverse week, there was no life outside of Strumpette.
Monday 6/18
Amanda Chapel is on a tear. Injustice has been committed and it involves Richard Edelman. It seems that the CEO who is running PR’s Web 2.0 revolution rushed to judgment in a blog post about the Duke lacrosse team and Amanda wants him to break down and visit the PR confessional. “At least Nifong apologized. What about our PR leader? How much you want to bet we do not hear a word?” We hear not a word. On this day Strumpette is about courage and conviction, ruthless accountability, qualities you do not usually associate with public relations. Maybe that’s why this blog stands out.
Tuesday 6/19
Amanda Chapel is on a tear. Injustice has been committed and it involves Ronn Torossian, CEO of 5WPR. It has been 100 days since Torossian threatened to sue Strumpette, who has been relentlessly hounding him about taking “Girls Gone Wild” as a client. Chapel calls Torossian on his cell and asks for comment (talk about cajones). “He was quite emphatic about personally helping my dear old mother increase the size of my family. He repeated it several times. What a nice guy," writes Chapel about the conversation. In another post this day it is reconfirmed that Weber Shandwick CEO Harris Diamond is a clown and PR Weak is a toady trade pub. Where else can the head of a PR firm make this kind of news? When was our business close to being this interesting?
Wednesday 6/20
Today’s post throws you. It includes photos from Africa by “one of the Amanda(s).” You cannot confirm that there is actually is a single Amanda and now there are supposed to be several. We are operating on different levels here, involving mischief, myth, and art, subjects of the book “Trickster Makes This World” by Lewis Hyde. Could that book be the Strumpette Bible? I am only on page 72 but there are clues there to the mix of revolutionary vigor, practical advice, and playfulness we see on Strumpette. Could the prismatic reality of public relations actually have a basis in historical theory?
Thursday 6/21
Today Strumpette breaks new ground with a “Breaking News” report on a PR murder mystery that may involve art imitating life, or the other way around. Is it true that PR now has a “seat at the table” in the “C-suite” because we are important enough to have our own murder mystery sub-genre?
Friday 6/22
Uncle Phil issues his latest gospel about PR basics. Stop, listen, learn. He is a consumer and he is pissed at eBay and he is letting us know that anybody with half a brain, a blog, and some time can damage a company. Some things bear repeating.
Amanda posts a short, entertaining video that highlights the similarities between crisis communications and bullfighting. The video features some really fun music. Fun, fun, fun with the new wave of Strumpette videos. Today Strumpette is about blending visuals, audio and text for a blog that stands out for its innate, subdued artistry.
Saturday 6/23
Lessons in crisis communications from Eric Starkman. It’s Saturday, in the summertime, and I am reading about the business. This could qualify as an addiction.
Sunday 6/24
“If you don’t come in on Sunday, don’t bother to come in Monday,” the mythical boss screams. Should be a rollicking good week. Murdoch is displeased with the Bancrofts (told you so), Paris gets sprung from jail (we’re breathless) and tells all (or some) to Larry King, the Fed may hint at raising or lowering rates, or do nothing, we will see dangerous lawlessness escalate in Iraq, Iran, Gaza and elsewhere, and who knows what we’ll find on Strumpette.
Mark Rose is founder and CEO of RosePR/new media, offering best-of-breed digital communications strategies and resources. He is also editor of PRBlogNews , a web publication focusing on public relations practices in the digital age.