Posted by Amanda Chapel
Prima di tutto vorrei ringraziare Toni Muzi Falconi di prconversations.com per averci segnalato l'importanza di questa storia.
Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.”
Meet our new friend Roberto Zangrandi. Sig Zangrandi heads Corporate Social Responsibility with Enel, the largest electric utility in Italy. Prior to Enel, he was a financial journalist with a number of leading Italian magazines, and he also served as Head, International Media Relations at Fiat. He is visiting professor for Public Relations Theory and Techniques at Udine, Teramo Universities and is Founding Chairman of the CSR Manager Network of Italy. Excuse me but Roberto’s the real deal.
It is our distinct pleasure to have him with us here today. So without further ado... Sig. Zangrandi.
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This is an excellent post, thanks for sharing it. I took Enel's assessment and am impressed with its design and reporting. (You can email the results to yourself or to someone else.)
I wonder about the statistics that Roberto Zangrandi quoted; in particular, "37% are males and 16% females." Either 47% of respondents didn't answer that question, something is wrong with the data, or something is REALLY wrong in Italy.
Tom, we are working on this. Since profiling is not compulsory, 47% did not enter personal data. I'll have the geeks to produce feedback data either on the total of the respondents AND on those that have profiled themselves before we launch the "meter" on a larger basis. In either case, these data will not be made available for the public at large, but will be part of a annual or semi-annual report deemed to integrate our Sustainability Report. Currently those using the tool can see general self-positioning statistics while using the assessment (on the right-hand part of the results page). Roberto
Roberto, please don't infer that my comment was a knock on your work. The sentence could include a phrase like, "37% of all respondents to-date are male, 16% are female and the others did not specify gender."
This is a small point; I only noticed that the percentages did not add to 100%, and wondered whether either of the numbers (or both) were incorrect. The Sustainability Report survey and the instantly updated graphics are terrific!