Ochman Sets Example; Prepares to Return Nikon BlogolaTrackbacks
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Whew! The results are outstanding and show the clear power and remarkable diversity of this camera. I'm able to see every curl and snarl in their coats. I'm sold! Nikon send me a free camera today!
These people just open the door and walk into these shit-storms without fail. I'm constantly amazed at how unaware of their own image management. Or perhaps they enjoy courting controversy through stupidity? Thanks for making my day. You never fail to make me smile!
I think the product comparison is a the right thing to do. I think that sending these cameras to people who might not appreciate their use is probably not going to yield the results they sought. I am trying hard not to pass judgment on anyone here because I'm not certain that a major transgression has occurred. I may have jumped at the chance just because I could without thinking about it. We all do that. It is nice to have it brought to our attention in less public fashion. Perhaps that was done and when there was no response it was important to bring it out in the public view.
As for Brand Equity - the WAYS question has to be applied here: "What Are You Saying?" By accepting this and acknowledging it you are saying that you have become a product tester for said company. This is done all the time. A friend of mine works for Lexus. He gets a new car every year. The magazine writers get a road test opportunity and maybe a loaner for a few days. Once the test is over the product should go back or be passed on to charity. What did Nikon say? We want publicity. We are happy to have people try out our new camera. We are not afraid to buy votes. One, two or all three? Ultimately, the issue is this - *Everyone has an agenda*. Everyone does, even if they do not like to admit it or recognize it. You have an agenda when you write. I have an agenda when I comment. If we as readers of any blog, newspaper, or other product endorsement don't consider that then perhaps we get what we deserve. PS - the photo title will draw a crowd but will it be the desired crowd. Maybe it will generate a lot of Google clicks.
I agree that everyone has an agenda. But there's the selling agenda and then there's the greater good agenda. Some things elevate us; and some things diminish us.
If one were a complete retard, I could see where BL's silliness might elevate. - Amanda
Ask and you shall receive?
http://www.whatsnextblog.com/archives/2006/10/httpwwwstunningnikoncomdslr_nikon_gave_the_new.asp I'm still trying to figure out if disclosure is enough in this case. Seems like the campaign has worked, but at what cost?
Wow. Those are terrible photos. But BL isn't a pro shooter. I shot for Corbis for ten years (nee The Stock Market) but I don't shoot any more. The 80 isn't for pros. What kind of glass did they get? 20-35mm 2.8? 80-200mm 2.8? Probably not. So, stop rationalizing whether a blogger deserves the Nikon (I was all F-4s and N90s myself). They don't. But, they are A-list bloggers and top influencers. Isn't that enough?
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It has been brought to our attention that we may have been a little one sided in our reporting on the Nikon Blogger Outreach Program. Perhaps we overreacted to Joe Jaffe's stated "quid-pro-quo reciprocity" that he admits is inherent in MWW's campaign. In retrospect, our "whore" accusation may have been accurate but... a bit strong.