As you are aware, we are presently hosting a worldwide contest specifically designed to reward the top creative thinkers in the public relations business. Well, five months into the program, a significant trend has emerged. The Brits have taken a commanding lead! With today's announcement, 60 percent of all our winners thus far have come from the UK.

Today, we are thrilled to announce that Andrew Smith, Principal at the UK-based marketing consultancy object marketing limited, has won the Creative Caption Contest for May. After several rounds of careful consideration, his caption, “DRINKING PR 2.0 KOOL-AID: FIRST EVIDENCE OF SIDE EFFECTS REVEALED," was the overwhelming choice of our seven judges.

On hearing that he had won, Smith (pictured left) was noticeably shocked and directly took to the bottle. Smith said: "Bugger me. That's the easiest $1000 I've ever made - beats doing PR. I've never won anything in my life before. Apart from the class prize for English in my fifth year at secondary school - and that was only a book, mind you. Nevertheless, I feel my education has finally been vindicated by winning this, like, totally AWESOME prize."

Congratulations Andrew!

When asked what he was going to do with the money, Smith said: "I'm going to give the money to my 17-month old son Archie to put in his savings account. It'll hopefully make a small dent in his no doubt mountainous student debt he'll begin accumulating by the time he turns 18. Or help him get a proper job - not like his dad."

SERIOUS NOTE

To all the contest participants, thank you kindly. We want you to know how much we appreciate every entry. We especially want you to know how much care goes into the selection process. Please understand that due to the overwhelming number of entries, as well as the subjective nature of judging creative frankly, the outcomes tend to be a little unpredictable.

Bottom line: Do know that all the entries have been winners in their own right. And even though it is not possible, we'd love to award all our participants.

We look forward to your next caption.  Best of luck next month.

VERY SPECIAL THANKS

Finally, thank you thank you thank you to all our friends at Waggener Edstrom Worldwide. Marianne, Frank, Jenny, Joyce... everyone at WE could not have been more supportive these last five months. The success of this program is directly attributable to their insight, counsel and patience. We are forever grateful and forever your fans.

Sincerely,

- Amanda