Boca Raton, Fla. - Zable Fisher Public Relations today announced the launch of ThePRsite.com, a free PR 'Matchmaker' Service. ThePRsite.com will act as a national clearinghouse to help small businesses locate agencies/practitioners that fit their goals and budgets, whether for a small project or a longer-term public relations initiative.
“Every day, someone tells me they’ve been burned by a P.R. agency,” says Margie Zable Fisher, president of Zable Fisher Public Relation. “But there are a lot of good PR firms out there -- it’s just hard for most business people to know what to look for to see if it’s the right match.”
Fisher added: "PR is not 'one size fits all.' Differences in geography, age of the company, type of business, whether the company offers product or services, budget, and company goals, all factor into what PR firm would do the best job. For example, a home-based, online business created by a Mom with a new baby product has different needs than an established consumer product firm that sells through brick and mortar retailers. A restaurant looking for local exposure requires different publicity efforts than a restaurant in New York City that wants to attract an international clientele. The PR strategies for a Palm Beach, FL plastic surgeon are different than those for a plastic surgeon in Omaha, NE."
Incorporated in 2001, Zable Fisher Public Relations is a privately held provider of public relations and publicity products and services. The company is a Certified Minority/Woman Business Enterprise (M/WBE).