When combined... these two studies go a long way in explaining all the current hype around PR blogging and the fuzzy rationale behind it. Excuse me but we know who those black holes are; and one does not need a very developed brain to Twitter as Rubel just demonstrated.
Brian Solis, Shel Holtz, B.L. Ochman, Jeremy Pepper, Debbie Weil, Brian Oberkirch, et al. could not be reached for comment.
In other PR industry news, global warming seems to be reversing the sex of lizards. Apparently, high temperatures can reverse the sex of dragon lizards before they hatch, turning males into females. Industry experts have long been trying to understand the makeup of the senior ranks at agencies.