Definitively Documents Innovation and Social Value

As you are aware, the previous article here was a Q+A with author Andrew Keen on his soon to be released book "Cult of the Amateur." As the book is a detailed overview of how the Cluetrain Manifesto has been a total train wreck, predictably our interview was variously dismissed by the "true believers". Here, in the interest in fairness, we are running the opposing view on their behalf.

Prejudices aside, the debate comes down to the bottom line. With any invention, society weighs the positives against the negatives. Here specifically: What value are we getting from this social media experiment?

In a recent interview, Me2Revolution celeb Steve Rubel was asked, "If you were going to impart one bit of knowledge on the PR industry as a whole, what would it be?" Steve answered: "Never be afraid to dabble in new technology. It’s our future. Some 80% may not pan out but the 20 percent that does could pay off immensely."

All of Keen's researched and documented negatives aside, what exactly is this 20 percent that "could pay off immensely?"

Well, we sat down for a one-on-one interview with Kyle Machulis, developer at Second Life’s Linden Lab. Machulis nails the significance of the new social media platform of choice, Twitter, and how similar innovation is radically changing communications.

Without further ado...

Can it be any clearer why Rubel and his type are so enamored?