Shockwaves roared throughout the blogosphere today as Debbie Weil, author of the highly self-promoted “Corporate Blogging Book” seemed to do an about-face with regard to CEO participating in the “conversation.” In an interview at the London offices of Edelman PR, Weil emphatically stated that “not every CEO should blog.”
Speculation is that Weil is just now beginning promotion of her forthcoming book, “Corporate Blogging, What Was I Thinking; I am Sorry,” due out this Fall.
Its not a good thing when your CEO looks like an idiot or a jerk. Some people have a talent to write, others don't. Being a CEO doesn't mean they are a writer. And really, having a ghost writer kind of defeats the purpose.