Posted by Amanda Chapel
Here's some juicy gossip: Jim Sinkinson, publisher, of the PR trade magazine, The Bulldog Reporter, recently made advances on yours truly; and when spurned, his amorous overtures turned to insults.
About a week ago, Sinkinson made this proposal: "We would very much like to talk to you about increasing Strumpette's visibility via the Daily Dog. We were impressed particularly with your piece on PR's (in)ability to step up to the challenges of new media, as well as the aspersions you cast on the value of PR 2.0. Provocative stuff, as usual. Any interest?"
We responded by asking Sinkinson what he had in mind.
Ironic actually, Strumpette exists because the Dog's got no teeth. About a year ago Sinkinson wrote the Op-Ed, "Have Lying and Deception Become Job Requirements for PR Professionals?" In it he said: "It seems that dishonesty has become a trademark skill in public relations; if there’s a cure, it can only come from within." He added: “We at Bulldog Reporter could certainly do a more aggressive, more methodical job of exposing bad guys.” Well, in the last year the Lapdog did little more than hump the leg of the Industry. As such, we responded to Jim's offer gingerly telling him that all things considered, his proposal was likely unworkable.
Well, his ego apparently injured, Sinkinson decided this was a good time to blow smoke in our face. “Seventy-three percent of the PR Industry is reading Bulldog once a week,” he said. We responded that considering the state of the business, his claim “was more of a symptom than an accolade.”
And that marked the end of Jim’s appreciation of “a free, unfettered press." Suffice to say the conversation quickly deteriorated into mutually traded insults. Jim suggested that our webmaster "needed a psychiatrist." We responded that the publisher of the Bulldog reporter “needed a set of balls and a fucking conscience.”
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Way to go, Amanda. Bulldog is so, so Eighties. I don't think anybody pays much attention to it anymore. If you're going to get into bed with a PR pub, my advice is stick to Jack Odwyer. At least, the old boy knows how to change with the times.
Two guys sitting around a table at The Bulldog Reporter.
First guy: You know, I think this Strumpette woman is on to something.
Second guy: Huh?
First guy: She posts a lot of provocative stuff about the PR business. Plus she's got tits and ass.
Second guy: Whose tits? PR tits? Like agency people? That editor from PRWeek?
First guy: I dunno. They're nice tits.
Second guy: In that case, give her a call. We need some tit shots.
First guy: But how bout the posts? They're pretty tough. She thinks the business is full of corrupt liars.
Second guy: Who cares? PR people don't read, anyway. Call her. But let's not pay her anything.
Charles makes a note of the devastating 'symptom not an accolade' barb for future use. Hot, hot, hot.
Nicely said, Amanda. I went to Bulldog's Media Relations conference last June in New York. W-O-R-T-H-L-E-S-S. I dropped about $2,500 in travel/fees for three days of nothing. And Jim...prove that 73% of the industry is reading Bulldog once a week. Hell, prove to me that 73% of the industry is reading ANYTHING once a week.
Shit, prove to me that they can read. They are, however, very well dressed. BTW, don't miss Jack O'Dwyer's column on Dilbert making fun of the, uh, profession. He's defensive about a freaking cartoon dog, for God's sake. Where's PRSA when you need them? Oh wait, he hates them, too.
ur right, the headline should read "Cartoon Dog Bites PR industry in the Ass, Industry Shocked". I chimed in on the Jack shock column just a few hrs. ago. Feel free to leave your thoughts as well. Best, JB
Also, a note of caution on Infocom Group, publishers of Bulldog: if you take part in anything they offer or if you've ever purchased anything from the company, their sales weenies make endless phone cold calls trying to sell you their Pitch Books and the like. How many times can I tell you no? Quit calling me.
Jack O'Dwyer is the top dog, but he depends on
smart people writing for him. Bulldog has neither staff nor clue about PR. It is nothing more than a PR Newswire.
“Seventy-three percent of the PR Industry is reading Bulldog once a week”
Is it a lie when you write something that is just plain nonsense? How can anything as fluid as "the PR industry" be measured, and where? The land of the free and home of the brave? North America? The English speaking World? 73 out of every one hundred members of PRSA?
I can definitively say that the above is typical Jim. He loves you until you stop buying his shit. After that you might as well pack your bags. Never get into bed with this man! Like his products, his promises have no teeth. Ask Ms. Tan.