Posted by an Honored Guest
You lookin at me? You wanna piece of this? Well bring it on 'cause my dog's here's gonna take a piece of your ass!
Just an image to make a point. Sometimes you hire a law firm that's SO aggressive that your opponent will invariably want to run let alone settle. Same is true in the marketplace of communications. Today, we've got a guest column from none other than the infamous "pit bull of public relations," Eric Dezenhall.
Dezenhall is the Founder and CEO of Dezenhall Resources, one of the nation’s leading crisis management firms. His areas of expertise include hard-news media relations. His forte is marketplace defense.
Have you read his book Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses? If you haven't you should. In it he outlines a model for how media-hyped attacks on businesses and public figures are "packaged" to include "Villains, Victims and Vindicators" that fit a pre-cast entertainment format. He describes modern-day witch hunts and the techniques employed to preempt and defuse disparaging media coverage. It is an import reference piece widely cited in business, media and academic circles.
As a result, Eric pretty much owns the category. As such, he regularly appears as a damage control expert for international media including NPR, CNN, Fox, CNBC, C-SPAN, MSNBC, Hardball with Chris Matthews, Geraldo, USA Today, The Wall Street Journal, Forbes, and The Washington Post. He is a contributing writer to Ethical Corporation magazine, and has also written for the New York Times, Washington Post, Los Angeles Times and New Republic. Today, it is our distinct pleasure to say he's written an article for us.
PS: Be on the lookout of his forthcoming book, Damage Control: Why Everything You Know About Crisis Management is Wrong.
Display comments as (Linear | Threaded)
I concur with virtually every point that Eric makes. The world of PR has evolved beyond the competencies of many who profess expertise in its practice. I authored a recent post on this topic entitled "Public Relations Done Right" which can be viewed at http://www.n2growth.com/blog/?p=205
Thanks for this post and best wishes for continued success.