World’s Leading Agency Launches Story Wizzzzzard ™
This just in... There’s a new high-tech gadget now available that is sure to displace the legions of word-of-mouth workers. The device cost $21 each and runs on battery power enough to last about three months.
Word-of-Mouth Marketing (WOMM) is a term used to describe activities that marketing companies undertake to generate personal recommendations, as well as referrals for brand names, products and services. Research indicates that individuals are more prone to be fooled by WOMM than more transparent forms of promotion.
On the condition of anonymity, a member of the Word of Mouth Marketing Association said: "Well, considering that I pay that total urinal cake Jason close to $4,000 a month to generate a little buzz; this $7 a month alternative is a no brainer. I am sure the total cost would be even less if we changed the battery but..."
Rumor has it that Edelman's faux media lab is close to perfecting a knockoff. Expect to see the Story Wizzzzzard ™ roll out this Spring. Other agency lemmings are now scrambling to devise a competitive product/service.
I was planning on making a set of talking vibrators for the female audience. Each could be programmed with subliminal messages. We've already got orders for 5,000 that urge women to get the new HPV vaccine making the rounds in Texas.
With the luck Edelman has had lately, "Story Wizzzzzzard" would get cited under the Americans with Disabilities Act for discriminating against the deaf and blind. I can't wait for Braille urinal cakes that warn against drunk driving.