World’s Leading Agency Launches Story Wizzzzzard ™

This just in... There’s a new high-tech gadget now available that is sure to displace the legions of word-of-mouth workers. The device cost $21 each and runs on battery power enough to last about three months.

Word-of-Mouth Marketing (WOMM) is a term used to describe activities that marketing companies undertake to generate personal recommendations, as well as referrals for brand names, products and services. Research indicates that individuals are more prone to be fooled by WOMM than more transparent forms of promotion.

The new device is presently being tested in Santa Fe. The state of New Mexico has ordered 500 talking urinal cakes that will deliver a recorded message. The devices feature the State DWI slogan: "You drink, you drive, you lose." The NM State Transportation Department plans to distribute them to Santa Fe bars and restaurants including establishments in Farmington, Gallup and Las Cruces.

On the condition of anonymity, a member of the Word of Mouth Marketing Association said: "Well, considering that I pay that total urinal cake Jason close to $4,000 a month to generate a little buzz; this $7 a month alternative is a no brainer. I am sure the total cost would be even less if we changed the battery but..."

Rumor has it that Edelman's faux media lab is close to perfecting a knockoff. Expect to see the Story Wizzzzzard ™ roll out this Spring. Other agency lemmings are now scrambling to devise a competitive product/service.