This just in... According to the preliminary findings of a new survey, more that 60 percent of corporate bloggers have completely lost touch with reality; and a leading business analyst says that the likely culprit is drug abuse.

The survey, recently conducted by Debbie Weil, blogging consultant and author of The Corporate Blogging Book, found that the majority of the handful of today's corporate bloggers say that the success of a corporate blog does not need to be measured in dollars or tied to the bottom line.

Since the release of her book last July, Weil has been pretty realistic in cautioning corporate bloggers. In an interview last summer Weil said emphatically:

"If you boil down the key legal risks of blogging, they fall into two buckets: stuff you don't want to reveal (trade secrets, financial information); stuff you can get sued for (copyright, libel, privacy issues). Of course, the lawyers make it more complicated than that. But that's probably what's keeping you up at night if you're worrying about legal liability."

And...

"It's normal to be nervous about publishing to the Web where anything you write is permanently archived and publicly accessible. It's true that blogging can have un-intended consequences. If your job is to manage and control and package and measure, it's only natural you'll find the uncontrollable aspect of blogs unnerving. Here's what you should be worried about: employees leaking news of a new product release via their blogs; employees who are chronic complainers kvetching about what goes on inside your company; bloggers (they might be your customers) who take delight in trashing your company, product or service, rightly or wrongly; and mean-spirited or profane comments left by readers of your company blog."

Despite the cold realities, ironically the zealotry among corporate bloggers continues. Commenting on the findings of her recent survey, Weil said, "The answer to the question 'Does corporate blogging need to be tied to the bottom line?' is a pretty clear; 'No.'"

Martin Turnbull, renowned business analyst from the Kepler School of Management commented, "In light of the tremendous potential risk coupled with no quantifiable return on investment... what the fuck drug are these people on?!"