Posted by an Honored Guest
How cool is this? It is our distinct pleasure today to introduce a guest column by a true rock star in the business. Young, brash, cocky, Aggressive with a capital "A"... some say Ronn Torossian, founder, president & CEO of 5W Public Relations, needs no intro.
Why? The man is everywhere lately. The New York Post calls him the "publicity guru;" Fox News refers to him as a "high-powered PR CEO;" the New York Times refers to him as "The consummate hard-driving, scrappy NY publicist." Excuse me but this isn't fluff. Ronn's made a national name for himself for good reason.
Bottom line: In Paul Holmes words, "5W is aggressive in a way that clearly resonates with clients looking for a firm staffed with A-Type A-Plus personalities, a BS-free approach, and results from day one." As a result, Ronn's 5WPR is, according to O'Dwyers and PR Week, the nation's fastest growing PR firm for the past 3 years.
What's his secret? Best listen.
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After reading this post, it makes me excited to begin my PR career. It is pleasing to read up on how successful a particular PR firm is doing knowing that its employees take pride in their job. Since my emphasis in PR is entertainment, and many people believe PR in this industry to be glamorous, they do need to realize that it consists of a lot of strategic planning and hard work. 5W's values and work ethics are a great reflection as to why this firm is doing so well. To me, it seems difficult to receive credibility and a certain amount of trust in regards to PR in entertainment, therefore making it more challenging for the PR professional to be taken seriously. Hollywood has its many facades and the work put into PR should not be one of them.