With regard to the contradictory aspect, Hynes said:
"The expo we just started is on games that were created in SL for SL residents. While SL is not a game in itself, we still know that the residents spend a large amount of time playing games, and – some of them – creating games."
With regard to Second Life being a frivolous endeavor of underdetermined business value, Hynes said:
"And what will we gain from this? Well, we will clearly have fun with these exhibits and the people visiting. We have developed a little networking game ourselves and if you’re in SL, I hope you’ll give it a try :-). Finally, I have to say that it is just really cool that something like this can be done so easily in SL."
And to it all amounting to nothing more than a new business play, Hynes said:
"Based on these experiences, we worked with some clients in introducing them to this new platform."
Love the line "frivolous endeavor of underdetermined business value". While harsh, this could be used to describe SMPR, which I know you've blogged about. Second Life is a sustainable ecology, but of limited marketing and brand value.
Except with SMPR, we can actually test for it readily: via comments, del.icio.us adds, and technorati linkbacks. All that stuff, SMPR advocates talk about. I think its time someone test how "popular" SMPRs are with the public by checking the numbers. Let's research that?
Sure, I think SMPRs are a natural step (it only takes 5 minutes to do, why not try), but its not the holy grail for press releases. There arent any.
Slightly off topic but I'll bite. I am not a HUGE fan of the SMPR. Writing the company's story, reporting the organizations facts, articulating a position, all are NOT something I want to vet with the unruly populace. That's business reality. The benefits of all this social stuff is fad and myth.
Here, let me put the point personally. I do not collaborate as to my opinion. I take a stand. You know where I stand. And then I am accountable to it. That's all. That's life.