In a response to our article yesterday, "Text 100 Demonstrates How to Play Business Today," and our assessment that the agency's foray into the Second Life "virtual reality" platform is self contradictory, frivolous and nothing more than a new business play, CEO Aedhmar Hynes released a statement.

With regard to the contradictory aspect, Hynes said:

"The expo we just started is on games that were created in SL for SL residents. While SL is not a game in itself, we still know that the residents spend a large amount of time playing games, and – some of them – creating games."

With regard to Second Life being a frivolous endeavor of underdetermined business value, Hynes said:

"And what will we gain from this? Well, we will clearly have fun with these exhibits and the people visiting. We have developed a little networking game ourselves and if you’re in SL, I hope you’ll give it a try :-). Finally, I have to say that it is just really cool that something like this can be done so easily in SL."

And to it all amounting to nothing more than a new business play, Hynes said:

"Based on these experiences, we worked with some clients in introducing them to this new platform."

Oh. Well there you have it.

Note to Aimer: Read this -> Web 2.0: A Community in Denial. Get real!