CHICAGO - Edelman, the world's largest independent PR firm, today announced that it has partnered with RSS platform company NewsGator Technologies, to launch a new client service aimed at circumventing traditional media. Dubbed, edel-zines, the system selectively cherry picks copyrighted material from RSS feeds to form client-sponsored information portals posing as genuine objective news sources.
Rick Murray, president of Edelman's Me2Revolution, the firm's practice spearheading the initiative, said, "Anytime you can bring fake people together spending real money on fake things to create real value..."
Edel-zines position the client as the creator of otherwise owned material by extracting content from other peoples' blog posts, video and photo sites. Like Edelman's recently released StoryMakerUpper 1.0, edel-zines minimizes the burden of actually having to think and produce content. By hosting this service on the web, Edelman clients also no longer need to be bothered by fact checking, spelling, or anything else that might frustrate the free flow of surreptitious sales information.
“It used to be I would schmooze... I was your flack,”
said Richard Edelman, CEO of Edelman PR. “Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If The Wall Street Journal goes after a client, we don’t have to accept that anymore."
Edel-zine's "conversations" are easy-to-roll-out solutions that can help companies dramatically lessen the time it takes to get mugged by rabid pitchfork-and-torch-bearing idiots in the blogosphere. Companies now have the opportunity to sponsor moderated "cluster fucks" on topics uniquely relevant to their products.