Wondering why it's been so quiet lately in the PR Blogosphere? Wondering why almost everyone to a man composing the "A-List" has been out there recently rationalizing the sharp decline in their posting frequency? Well, this explains it:
GolinHarris PR, along with ad partner Campbell-Ewald, together have launched the 2SMRT4U campaign for the U.S. Postal Service. The campaign is designed to encourage teen girls and young women to adopt smart habits when interacting with social networking Web sites and blogs. The objective is to help protect them from online exploitation and abuse.
Missy Deardorf, APR, a regular participant with the Yahoo Group "YoungPRPros" said, "OMG - there are a ton of pervs out seducin' with all that 'trust and transparency' stuff. LAMO! They're tres helpful, if you know what I mean but it's like totally creepy. TUV. Somebody get me Chris Hansen's phone number!"
According to our sources, GolinHarris has been working diligently to communicate the message via traditional media relations as well as online. The 2SMRT4U.com Web site includes tips, information, links to additional resources and sites where incidents of online victimization can be reported. It also features real-life stories and free downloadable content like ringtones, wallpaper and instant message icons.