Posted by Kailey Astor
Are you a CEO considering blogging? Pay close attention. Here's a total fiasco that could be in your future. Here's a perfect example of how a blog can hurt you by forever displaying your shortcomings regarding the very thing in which you claim to have expertise. Yikes!
Aedhmar Hynes is CEO of Text 100 International, one of the world's largest independent public relations agencies. According to her bio, "She is an active speaker and commentator on the subject of global communications and the complexity of cultural fluency when communicating across multiple markets and audiences." She's a recognized heavyweight in PR who apparently, ironically, can't write to save her own life.
The following is her most recent blog post, "Are you allowed to read the news over your neighbor's shoulder?" We asked a newspaperman to proofread her copy. Here are his remarks:
OUCH! It's hard not to question Ms. Hynes' judgment regarding communications. But on a more basic level, we are wondering if Text 100 gives writing tests to new recruits as is common practice at major PR agencies. It sure doesn't seem so.
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My question is why this CEO is writing her own blog? At that level shouldn't she have at least an initial draft written by someone else?
Some low-level staffer probably did write it, and she didn't take the time to look at it carefully . . . probably too busy CEOing.
Perhaps you could identify this "newspaperman". I have another site for proofreading.
He did this solely as a favor. Trust me, he's not looking for freelance work.
I went to the originating site and I don't know about any of you, but the piece is very poorly written. Actually, to be accurate - it's crap.
When I reached the end, I thought: 'WTF was that all about?'
No wonder there are no comments - anyone who has read it must be gobsmacked. Including Text staff.
I don't think this criticism is fair at all. Everyone's writing can be criticized or improved, but that's not the point of blogging. Blogging is about engaging in a conversation, being willing to add something. It's not about how you can spin whatever topic is being discussed. It's off the cuff, unpolished and tends to be raw. That's why it's so appealing. Instead of picking away at her sentence structures or choice of words, you should instead be focusing on what the words are communicating. It takes a lot of courage to be a high profile figure and share your innermost unedited thoughts with the world. You should be celebrating Ms. Hynes' contribution to the community instead of trying to hold her up to the highest standards of journalism.
That's a myth, a very bad myth.
This isn't about Aedhmar the person. This isn't about some woman who earlier today took a massive dump and completely ranked out the 4th floor ladies' room. Off the cuff, unpolished and raw is also TMI... too much information!
This is about a representative of shareholder investment. THAT'S MS. HYNES JOB! We, the owners, do not want anything less than proper presentation when she is speaking on our behalf. We don't want our investment represented by some unkempt fool direct from the ladies room talking directly out of her ass. Period.