Top Edelman Exec Breaks Ranks, Disses Blogging

Posted by Amanda Chapel
Tuesday, November 21, 2006


In a surprising public admission, a top executive at the world's largest independent PR agency, Edelman, yesterday totally dismissed the idea of blogging. Comments by SVP Mike Krempasky have PR industry insiders totally dumbfounded. Blogging is the cornerstone of the firm's highly promoted Me2Revolution.

Krempasky said:

Eighteen... That’s how many posts have ended up in my “draft” queue for this blog. Eighteen aborted attempts to keep up with blogging since my last, throw-away post about the return of a television show. Not terribly impressive at all. Downright sorry, even.

Almost every post has the same formula. Open with an apology for not writing more often, odd since people long ago stopped reading this blog. Follow up with a brief observation about either 1) a piece of news or 2) a recent personal experience. Rinse. Repeat.

Honestly - five years after I started blogging, the amount of respect if not slap-the-forehead disbelief I have for people that have stayed at this exercise is astounding.

COMMENTARY

Honestly... from Edelman that's refreshing.

In the spirit of full disclosure, we are wondering if Krempasky's remarks will be included in the Me2Revolution sales presentation PowerPoint.

Rick Murray, we welcome your comments.

NEWS UPDATE

This just in... PR bloggers Debbie Weil, Shel Holtz, Jeremy Pepper, David Parmet, Susan Getgood and Scott Baradell are reported to be on suicide watch. Phil Gomes, PR's first blogger, is trying to get a Second Life, helping to organize Edelman's next ruse.


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Question is, did Aedhmar Hynes read Krempasky's comments before her last couple of posts? mondaymorning.typepad.com

"Open with an apology for not writing more often, odd since people long ago stopped reading this blog. Follow up with a brief observation about either 1) a piece of news or 2) a recent personal experience. Rinse. Repeat."
#1 ...the world's leading... (Homepage) on 2006-11-21 10:28 (Reply)
See this link: http://www.mpdailyfix.com/2006/11/edelmanwalmart_fake_blog_story_1.html

Interesting how the theme carries on.
#2 Darcy Moen (Homepage) on 2006-11-21 12:02 (Reply)
"Honestly - five years after I started blogging, the amount of respect if not slap-the-forehead disbelief I have for people that have stayed at this exercise is astounding." = Diss of blogging? Sounds more like finding his own limitations.

But what do I know.
#3 Taran Rampersad (Homepage) on 2006-11-21 15:56 (Reply)
Excuse me, but it is certainly negative with regard to the practicality of the "exercise." Again, what side in the Edelman sales PP deck do you think that would appear?
#3.1 Amanda Chapel (Homepage) on 2006-11-21 18:43 (Reply)

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