We'd like to address an incident that happened yesterday. We may have been slightly less than patient with the PR Blogger BL Ochman. In a moment of frustration, one of our junior members responded to her in kind and in a less than professional manner. She called her a vulgarism referring to a female body part. Also, apparently, now that we have gathered all the facts, that body part was characterized as being... well... stupid.

First, I fake 100 percent responsibility. Second, I'd like to strongly emphasize that there are NO stupid female body parts.

I also want to share some of the specific steps that I have already initiated to ensure all Strumpette associates are familiar with, and are applying, best practices for interacting with all forms of ego inflated, slow and variously challenged PRs.

1. We are undertaking a thorough audit around the world to ensure we apply best practice guidelines to every program in every market and specialty area.
2. We are requiring that all Strumpette associates attend a Strumpette University class on ethics in social media, hosted by members of our crack me2sensitivity team, as well as external experts.
3. We are establishing a 24/7 hotline so our team can review, provide counsel and apply best-practice guidelines on responding to hugely aggravating PR situations before they are implemented.
4. We are creating sensitivity materials that will be distributed to each of our offices and all new hires.

Do know that this is a priority for us. This has been a learning process and this is just the beginning. We recognize we may have to go further until this all dies down. You can and should help us. I appreciate all the invaluable feedback you have provided during this situation. If there any other actions that you would advise that we consider, I welcome them.

Thank you.

- Amanda Chapel

Note: The above is based on a short story by R. Edelman.