Posted by Brian Connolly
The following is a Strumpette exclusive interview with social media guru, Chris Heuer, president of the Social Media Club. In it he suggests that the name "Social Media Press Release" may no longer be applicable.
Get the Flash Player to see this video.
NOTE: This interview was made possible by the New Media Release Workgroup and the tireless efforts of Shannon Whitley, Alison Minaglia, Andy Arnold, Dan Zarrella, David Weiner, David Parmet, Jason Ryan, Michael O'Connor Clarke, Paul Dyer, Paul Pritchard, Steve Kayser, Susan Watiker, and Todd Van Hoosear. Special thanks to Todd Defren for inventing the SMPR.
Also note, an mp4 of this video is available for download and can be viewed at Blip.tv.
Posted by Mark Abrams
Reinflames Contentious Web Debate
This just in... an internationally renowned marketing industry analyst has accused PR kingpin Fake Richard Edelman with plagiarism. The accusation has set off a furious back-and-forth on the Web and reignited the ongoing debate about what does and does not constitute "illegal use".
Martin Turnbull, Dean of the Communications College at the Kepler School of Management, is claiming that the speech by Fake Richard Edelman appearing here Wednesday, was "a wholesale lifting of source material” from Joseph Goebbels, "Der Rundfunk als achte Großmacht."
Turnbull said, "It's almost word for word. The original speech was given by Goebbels August 18, 1933 on the occasion of opening the International Radio Exhibition. Like some see the Internet today, the Nazis were convinced of the power of radio. They thought that a cheap radio receiver gave the average citizen access and could be harness to extend the Reich's power."
While Fake Edelman acknowledged that Geobbels' speech was a resource for the presentation he's giving Friday at the World Economic Forum in Davos, he dismissed Turnbull's charge outright.
Posted by Brian Connolly
Would you like to be manipulated? Would you like to be influenced, managed shrewdly or deviously, tampered with variously... and all for someone else’s gain? If yes, then you’re just who Edelman PR is looking for.
Yesterday, Edelman PR, the world's largest independent ambiguous marketing agency, leaked their master plan for online Web manipulation. Titled “Distributed Influence: Quantifying the Impact of Social Media,” it claims to be a first step in adding method to the Web 2.0 madness. It sets out to: "1. Develop a metric, or set of metrics, that allows publishers to more accurately quantify their value as a medium such that they can attract more and higher quality and relevant advertising and sponsorship revenues; and 2. Provide advertisers and marketers a metric that helps them with a more scientific way to plan and measure the outcomes of their various campaigns." Scientific distributed manipulation! YIKES!
Anyway, as PRs are instinctually prone to do, the "whitepaper" (i.e. PR sales brochure) first sets out to spin the word “influence.” According to the paper, it could be defined in multiple ways such as: “It's a noun and a verb; It's an action and an outcome; It's credibility – having someone pay attention to you; It's personal and builds from the inside-out and the bottom-up, generally one person, or one personal network at a time; and It’s not a purely rational thing.”
With “influence” now otherwise redefined and emasculated, the paper then gets down to business. Here are a few key excerpts:
In other words, as an agent, the objective is to otherwise strategically, directly and measurably cause an individual or group to align with, and act out, a client's agenda.
Posted by Sheryl Dickerhoof, APR
Listen, we're from Chicago. We're known for our hot dogs. We're huge dog fans actually. That said... never really got where people would spoil a good weiner with ketchup.
Last April we reported that Mark Weiner, former president of Delahaye, the world's largest provider of PR research, had been appointed senior vice president/global director of Ketchup Research. Well, apparently, someone's come to their senses. O'Dwyer's is reporting that the Weiner has decided to nix on the Ketchup.
By way of background, the German word for Vienna is "Wein". On around the turn of the last century, German immigrants brought over Weinerwurst, or "Vienna Sausage;" and in the 1920s began having "Weinie Roasts". However, rarely if ever in the dog's near 100-year history was ketchup considered the proper condiment.
(Page 1 of 2, totaling 7 entries) next page»