Talking to My Cats: 01-29-08
Have You Ever Wondered Why:
• Today's presidential candidates, the sultans of spin, employ "truth squads" to deal with the statements of others and not themselves?
• Sportscasters continue to use the clarifier when they refer to "The New York Football Giants"? The Baseball Giants left NYC a half century or so ago, you'd think that most of those who care about sports are hip to the move by now. Or are they trying to prevent confusion with the New York Soccer Giants?
• Bloggers are hip to arcane html codes and every new Twitterish gadget, but can’t be bothered to use spell check?
• Movie studios think we'll fall for TV commercials in which they interview moviegoers who just came out of the theater and are raving about the film they just saw? Such a commercial guarantees the movie totally blows.
Reader Feedback
Tue, Nov 10, 04:07:04 PM
Anthone who has to delcare that they are "authentic" must presumably take the view that they are perceived as not being "authentic" - something which might be of concern in a PR company
Fri, Jul 31, 10:58:34 AM
Ray Durazo (the founder) sold the company to Dan in 1999. He was not involved in any of this. He (and I) found out about the lawsuit in the LA Times. In addition to embezzling this m [...]
Thu, Jul 02, 01:52:48 PM
Be careful using the word authentic too often. Might later come off as "synthetic authenticity"
Thu, May 07, 10:19:02 AM
Funny that such an article should appear on a blog no? You guys must be from New York.
Wed, May 06, 12:59:37 PM
I don't have a clue about PR. But, couldn't this move to 'authentic' just really be running away from anything 'virtual' at all, like all the other band-wagoners out there that never u [...]
Sun, May 03, 08:42:38 PM
I'm a totally authentic blogger. Edelman is in deep shit.
Mon, Apr 27, 08:40:57 AM
Makes me wonder what have they been doing until now?
Sat, Apr 11, 02:24:56 PM
Wow - I agree with Britton that its incredibly poor positioning. Rick also gives the kind of quote that's supposed to sound hip, clever and yet sincere, but it just comes across s [...]