A Holiday Letter We'd Like to SeePosted by Bruce Pilgrim Talking to My Cats: 12-18-07 In the spirit of the season, I'm sharing our family's annual holiday letter below. Enjoy! Wow, this year has been a blur! It seems like only yesterday we were celebrating the holiday season and now it's come around again! Whew! Our family certainly has a great deal for which to be grateful; including the plea agreement our attorneys negotiated that kept Dad out of jail once again. It's community service time again, but he's used to it - he already knows where they keep the mops down at the Drop-In Center. Junior continues to prove he's a chip off the old block, the little dickens! Now that he's reached the grand old age of 21, he's become a regular at the local gentlemen's club and a connoisseur of the dance. (The lap dance, that is!) We're also grateful they lifted the restraining order on Uncle Carl, who is now once again free to pursue his dream girl. Also YouTube finally took down that embarrassing and probably fake confession someone posted. Jimmy's almost totally over the deprogramming we arranged for him after he was rescued from that awful cult. (Who knew Republicans could be so fanatical?) He says he doesn't resent us and makes a very strong case for being let out of the house unescorted. Maybe next year, Jimmy! My sister's kids also appear to be completely recovered from the injuries sustained in last month's tragic trampling by their fellow Hanna Montana fans. They've taken our little jokes about their achy-breaky bones pretty much in stride. GRINCH PR: How to Steal the Holidays with an Adver-releasePosted by Mark Abrams
Arrrrgh. Today, Empower PR, a little known agency claiming to be "one of Chicago's most accomplished PR firms," blasted out an advertisement in the form of a press release that couldn't be worse. Then again, it just could be Grinch PR at it's finest. |
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Dear Readers:
Wanna be a total Grinch and steal Christmas? Here's how: Write a bullshit press release that: has little to no news value at all; reads like a bad ad; and focuses on you rather than your client. Then, put a big bow on it and say "Happy Holidays." 
Reader Feedback
Mon, Dec 29, 08:20:13 PM
Nice to see that psychobabble hasn't gone out of style, and that people are perfectly fine covering their ass with comments that have little to no meaning [...]
Mon, Dec 22, 04:23:57 PM
Funny. The irony of spinning their downsizing, reorganizing, of their company as an initiative to be authentic...is well, priceless.
Sat, Dec 13, 07:25:27 AM
Hey Bruce, I hope you don't feel too bad about your middle name. I think it would go perfectly with my last name, LaMorte! But my parents aren't clever i [...]
Mon, Nov 17, 10:01:58 AM
Ok, I've been lying to everyone the whole time. I'm not really a dog, but I've been pretending to be.. but starting today, I SWEAR I am going to be AUTHEN [...]
Mon, Nov 10, 11:16:02 PM
Having to say that you're authentic means that you're not authentic.
Sat, Oct 18, 01:36:18 PM
Wow. Exceptionally poor positioning. Some of your commenters even seem to think it's a spoof. While I don't think clients will be put off by it at a consc [...]
Tue, Sep 16, 10:38:12 AM
Having to announce you are authentic reduces authenticity. It's like someone saying "trust me." That's when it's usually time to question any trust you ha [...]
Tue, Jun 10, 11:03:28 AM
I'm reading this and hoping (almost beyond all hope) that it's a spoof. I'm actually fearful of looking into it further to find out if this press release [...]