Unless you’re a Luddite rube, certainly by now you've heard and maybe even got caught up in all the buzz and controversy surrounding the release of the "2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule." Unbelievable in depth and breath, the forecast comes from famed blogger B.L. Ochman.

Of course, B.L. is no stranger to controversy. Her skeptics are legion. Hell, just the mention of the name gets on some people's nerves. Her detractors think she's just one of literally dozens of attitudinal PR knuckleheads turned self-proclaimed self-promoted Web experts.

Well, that's apparently not the whole story. According to B.L., she is uniquely qualified in the areas of PR and social media. For one, she goes by "B.L." No one else can claim that. Also, her blog is the type with sidebars on both the right as well as the left. You just don't see that often. Anyway, to some the combination is powerful and makes B.L. a force to be reckoned with.

Here below in italics are her predictions for '08 followed by a brief analysis of each.