Posted by an Honored Guest
As you are aware, there are a growing number of PR practitioners who feel that a fraud's been perpetrated on our industry. This whole PR 2.0 thing is turning out to be nothing more than a modern business version of Werner Erhard's EST.
But in spite of the frenzy, common sense seems to be emerging. Slowly. Well, generally speaking, the profession is having second thoughts. Even as Arthur Page last week released its poorly argued promotional piece, "The Authentic Enterprise," now even Edelman's Steve Rubel, one of the most prolific "revolution" promoters, has done an about-face. His words: “Lots of people have rightfully made fun of how much I've touted every little new site to come along. Their criticism is accurate. Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together."
Here’s the deal: although the business case for implementing PR Social Media programs remains elusive, certain zealots continue to proselytize this stuff like it’s the Second Coming. However, even Web 2.0 experts like Cluetrain Manifesto author David Weinberger say, “NO ONE knows where it’s all going.” That makes the PR 2.0 initiative far more noxious than the typical run-of-the-mill PR pandering. It goes beyond irresponsible consulting. It now makes even our industry's more prolific con artists blush.
Posted by Brian Connolly
The Arthur W. Page Society... images of the Skull and Bones come to mind. One imagines secret meetings where members hidden behind hoods invoke covenants and cast powerful spells on top of the relics of the Apostles themselves.
Nah. It’s just an association of PR execs. It does have some 340 members. And even with Rich Jerenstdt and Aedhmar Hynes among the its ranks, the organization is considered the crème-de-la-crème of the industry. Along with a few distinguished academics, membership is made up primarily of chief communications officers of Fortune 500 companies and the CEOs of the world's largest public relations agencies. Fact is, if there is ANY prestige left in the biz, that’d pretty much be it.
Well, the buzz is, they're about to release a white paper titled, "The Authentic Enterprise." We happen to get our hands on an advanced copy. Regrettably, it was a HUGE disappointment. What a mess. Excuse me but apparently poor Arty is the latest to catch the highly communicable Webfluenza.
Anyway, if you haven’t gotten your shot or haven't yet been otherwise inoculated, here are a few questions we recommend you load up on before you expose yourself, i.e. in the spirit of an ounce of prevention and all.
QUESTIONS FOR ROGER BOLTON, PRESIDENT, ARTHUR W. PAGE SOCIETY
1. Can you confirm that the motive of the paper was "to create exciting new career paths" (p. 10)?
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